2004 Toyota Prius Base Hatchback 4-door 1.5l on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota settles for $3M after being found liable in sudden acceleration case

A jury has decided that faulty software was to blame for a crash involving a 2005 Toyota Camry that killed one woman and injured another. This is the first time Toyota has been found liable by a jury in a lawsuit involving sudden acceleration claims. Toyota has maintained that driver error is the most likely cause for cases of sudden acceleration.
Shortly after the jury in the case, which took place in Oklahoma and centered around a crash that injured 76-year-old Jean Bookout and killed her passenger, Barbara Schwarz, reached a verdict that would see Toyota paying $3 million in compensatory damages, a confidential settlement was reached. The jury, which had found Toyota liable for "reckless disregard" for public safety, had yet to decide what punitive damages Toyota would face.
Toyota said in a statement, "While we strongly disagree with the verdict, we are satisfied that the parties reached a mutually acceptable agreement to settle this case. We will continue to defend our products vigorously at trial in other legal venues."

Toyota to start production of hydrogen vehicles in December

Toyota's hydrogen fuel cell vehicle will be in showrooms sooner than planned, the Japan Times reporting that production will commence in mid-December with the sedan following "by the end of this year." No reason was given for the new timeline; Toyota has been saying all along that we'd see it in 2015.
The company is said to be "considering" production volume of "dozens of... vehicles per month" at a "likely" price of eight million yen, which is $78,030 US. That is well in line with the numbers thrown around last year, when the target was somewhere between $50,000 and $100,000. Then late last year, during our first drive of the FCHV mule, we wrote that "the official quote... [is] that a price of 'less than 10 million yen is ideal.'"
That alleged $78K is a sizable sum to be one of the early adopters on the hydrogen fuel cell wagon train, but with things moving around so much - and with Toyota publicly citing hydrogen fuel cells as the future - there's plenty of reason to be cautious about that number.