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Recharge Wrap-up: Audi R18 e-tron Quattro wins WEC opener, Toyota Mirai goes to DC

The Audi R18 e-tron Quattro has won the World Endurance Championship season opener at Silverstone. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer piloted the number 7 hybrid racecar to a hard-fought win in the six-hour UK race. "This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter," says Audi Motorsport boss Dr. Wolfgang Ullrich, congratulating the team. Audi's second R18 took fifth place in the race after a couple of unscheduled pit stops ate up precious time. Read more in the press release from Audi, below. Mini and Spanish designer Jaime Hayon are presenting new versions of the Mini Citysurfer electric scooter concept at Salone del Mobile in Milan, Italy. The installation, called "Urban Perspectives" depicts an idea of the future of urban mobility. The imaginary living space houses two examples of the Citysurfer concept designed by Hayon. The first is painted to resemble blue and while porcelain, with dots and stripes to give it an upbeat look. The second uses more upscale materials like anodized metal, copper and leather to blend modern and classical elements. The foldable Citysurfer scooter can travel 10 to 15 miles on a charge, and is designed fit and charge inside the trunk of a Mini Cooper. Read more from Mini. Tesla has announced the locations of its first Superchargers in Australia. It will install eight charging booths at the Goulburn Visitor's Centre, about 120 miles southwest of Sydney. The Goulburn superchargers will be powered by renewable energy. Tesla plans to install a network of Superchargers in cities along the route connecting the Sunshine Coast north of Brisbane south to Melbourne. Read more at Clean Technica. The Toyota Mirai will be on display at the National Mall in Washington DC to celebrate the 45th anniversary of Earth Day. Toyota is a sponsor of Global Citizen 2015 Earth Day from April 17 to 19, which will include speakers, musical performances and, of course, Toyota's new hydrogen fuel cell car. "Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel," says Toyota's Bob Carter. Also in April, Toyota will continue to enlighten the public about the Mirai and hydrogen technology in Union Square Park in New York on April 19, and at Waterkeeper Alliance's "Keep it Clean" comedy event in Los Angeles on April 22. Read more from Toyota.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Automakers' sound systems: Crank it, don't yank it

Years ago, one of the first things most music lovers did after buying a new vehicle was drive to an aftermarket stereo shop to get the crappy stock components swapped for better gear. And you'd typically get not only better sound but also more bang (and boom) for your buck. But in the past decade or so, the overall quality of OEM audio has dramatically increased, while car electronics became more complex, removing the incentive for most new vehicle owners — and all but the most hardcore DIYer — to start from scratch. In 2010, I did a comparison of the average costs for OEM electronics vs. similar offerings from the aftermarket, and back then automakers' stock premium systems were by far the best bargain — and are probably an even better value now. The premium 14-speaker, 1,200-watt JBL system in the all-new 2019 Toyota Avalon is a prime example of this trend. It's standard on the top two Limited and Touring trims and is available as a $680 audio upgrade on the XLE and XSE. I doubt you can even buy 14 speakers and 1,200 watts of amplification from the aftermarket for 700 bucks, much less have it all installed. And because the system is bundled with Toyota's Entune infotainment system, Apple CarPlay and a surround-view camera, removing the head unit means you would likely lose these features. Another advantage of OEMs and their audio partners is they can design the car around the audio system. In the past, automakers would typically place speakers where convenient for packaging, not for optimal sound reproduction, and audio engineers were forced to compromise. But as with the Avalon's premium JBL audio system, this is starting to change. At a recent behind-the-scenes peek for media into the process of developing the system, Toyota and Harman engineers delved into the minutia of sealing the inner panel of the front doors to create an enclosure for 6x8-inch woofers, making space in the pillars for JBL horn tweeters and extensively measuring the acoustic properties of the interior to tune the sound to the space. I'm met some creative and skilled car stereo installers, but none with a degree in psychoacoustics. The system is also the first to feature Quantum Logic Surround that creates a multi-channel listening experience from two-channel sources. And it includes Harman's Clari-Fi processing that "rebuilds key details lost" in compressed audio formats used by streaming music services and MP3s.