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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2015 Toyota Sienna

It's hard to love a minivan, but it's very, very easy to use one. More than any other kind of vehicle - save a panel van, perhaps - the minivan is the most appliance-like of four-wheeled transportation devices. And most minivan buyers don't need to love their purchases; they just need to use them. So when it comes to a minivan's driving dynamics, who cares?
Well, we do. So we perked right up when Toyota talked about refinements it made to the 2015 Sienna, starting with some 142 added spot welds made to the body structure. Normally not stop-the-presses stuff, but Toyota says the added reinforcements prompted Sienna engineers to recalibrate the springs and shocks for improved handling, and our very limited wheel time along the (admittedly benign) roads on the Big Island of Hawaii revealed the 2015 Sienna SE model's handling to be tidier and more engaging than you'd expect for a porky, 4,560-pound, eight-passenger box on wheels.
Driving Notes

2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.