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Meet the Most Elegant Automobile, and it's for sale

Alright, so maybe "most elegant" is a bit of a stretch, but we feel safe in calling the 1992 Toyota Paseo in the video below an "automobile." High praise, we know. Still, it's clear someone loves the awkward little coupe enough to produce a hilarious video to sell the thing. Henry Floyd worked up a quick parody of the over-the-top luxury car ads we all know and loathe, and while the finished product is a little skimpy on details like price or location, it certainly doesn't hold back on the exposition.
Hell, if we didn't already have a parade of horrible ideas floating around our collective driveways, we might even be convinced to give this little heap a new home. You can check out the ad for yourself below, just don't be surprised if you find yourself with a burning desire to own a Paseo.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.