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Toyota expanding Aichi's test EV infrastructure in Japan

OK, now we're really confused. In the US, Toyota has been telling anyone who cares to listen that the future of advanced-powertrain technology is hydrogen fuel-cell vehicles, not electric ones. In China, a Toyota joint venture is looking at EVs. Over in Japan? They've just decided to pony up a little more for testing electric-vehicle technology. Maybe something's lost in translation. Toyota has been running an electric-vehicle charging station trial project in Japan's Aichi Prefecture during the past couple of years and is now ready to expand that program, adding 43 new charging stations to the 104 already present. Many of the EVSEs are in municipal-owned properties or in mountainous areas (where EV batteries drain the fastest). Toyota's expanded program started running in Kariya City, Toyota City, Toyohashi City and Nagakute City this month, and testing will extend until the end of next March. There's more in Toyota's press release below. Toyota's electric-vehicle presence is limited here in the US, as the low-production RAV4 crossover is the only model sold here. Toyota executive Craig Scott was recently quoted as saying that the company questions whether there is sufficient demand in the US for pure electric vehicles. With that in mind, Toyota will debut its hydrogen fuel cell model in the US in 2015. Toyota to Test Expansion of EV and PHV Charging Infrastructure in Japan Toyota City, Japan, October 31, 2014-Toyota Motor Corporation announces that it will be testing electric vehicle charging infrastructure in Aichi Prefecture from November 1 until March 15, 2015. The tests will involve standard chargers for use with vehicles such as plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). The tests will be conducted jointly with four municipalities (Kariya City, Toyota City, Toyohashi City, and Nagakute City) and two companies (Toyota Industries Corporation and UNY Co., Ltd.), all of which are located in Aichi Prefecture. Toyota conducted similar tests in FY2012 and FY20131. In addition to targeting commercial, tourist, and accommodation facilities as in past tests, this year's tests will also involve cultural and social service facilities (including some in hilly and mountainous areas). Multiple chargers will be installed at certain commercial facilities where charger use was heavy in last year's tests. The aim will be to ascertain the optimal number and location of charging stations and their ease of use.

Toyota JV will sell Leahead EVs in China next year

You may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on "cheap electric cars aimed at young and hip car buyers in China." This isn't 100 percent true, but the Japanese automaker is revving its electric motors for EVs in China, in a fashion. It makes sense for automakers to push for more EVs in China, given government support for the technology and the proven success of Tesla there. Low-speed EVs are popular, as well. Indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. We've heard reports before that Toyota is interested in going electric in China, with a different Toyota JV and thus a different brand but now we have an official word on Toyota's future EV moves in China, direct from Jana Hartline, the environmental communications manager for Toyota Motor Sales, USA. Hartline told AutoblogGreen that Toyota just celebrated the 10-year anniversary of GAC Toyota Motor Co., Ltd (GTMC), its joint-venture manufacturing company in China. And it is GTMC, not Toyota directly, that is the company behind Leahead (called Ling Zhi in Chinese). Leahead will begin selling EVs under the Ling Zhi brand starting in 2015. So, yes, indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. There are rumors that the new EVs will be electric versions of the Corolla EX and/or the Yaris L, but we've got nothing confirmed on that front. We will be waiting for more new at the Shanghai Motor Show next April.

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.