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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

NHTSA investigating 30,000 Toyota Camry Hybrids for brake assist problems

Older model Toyota Camry Hybrids are under investigation by the US National Highway Traffic Safety Administration (NHTSA) for potential braking problems. Enough complaints have poured into the NHTSA website that the agency is now taking a look at the problem, which could affect around 30,000 vehicles from the 2007 and 2008 model years. According to Reuters, 59 complaints have been submitted revolving around an "intermittent loss of assisted braking" which means the car takes longer to stop. Interestingly, the rate of complaints is increasing. Toyota is reportedly cooperating with NHTSA and there has not yet been an official recall on the Camry Hybrids. In 2006, Toyota said Brake Assist was "an electronic function that senses an emergency stop and applies increased braking power once the driver touches the brake pedal." When Toyota unveiled the 2007 Camry Hybrid, it proudly stated that the new Brake Assist function would be standard. Other Toyota hybrids have had problems with their brakes in the past, including the 2010 Prius and Lexus HS 250h hybrid. You can read some of the complaints about Brake Assist in the Camry Hybrids to the NHTSA here. People are saying that the "Check VSC" lights can come on before the brakes loose some of their power and a lot of them are being quoted repair costs of over $3,000 by Toyota dealers. Featured Gallery 2007 Toyota Camry Hybrid View 38 Photos News Source: Reuters Green Toyota Hybrid brakes

2015 Toyota Prius C is still colorful, still gets 53 mpg

Few vehicles can match the affordable fuel economy of the $19,000, 53-mile-per-gallon Toyota Prius C, and that fact isn't likely to change for 2015, as the Japanese company has issued a moderate refresh of its sub-compact hybrid.
As mid-cycle refreshes go, this is a pretty standard affair, with a larger grille and tweaked LED headlights at the front of the Prius C, and more expressive taillights at the back. Toyota made some minor changes in the cabin, updating materials throughout, but not fiddling too much with the overall level of equipment.
Aside from those modest changes, this is the same fuel-efficient five-door, retaining its 1.5-liter, 73-horsepower, 82-pound-foot four-cylinder, while an electric motor tosses in an extra 26 ponies, for a total system output of 99 horsepower. Along with the 53-mpg highway rating, the C will return 46 mpg in the city.