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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Toyota gives up more information on Frankfurt-bound Yaris Hybrid-R concept

Toyota has undeniably carved out a niche for itself as the industry's leader in hybrid propulsion. What started out with the original Prius in 1997 has, over the past sixteen years, ballooned to what Toyota reports as a global hybrid portfolio of 23 models. But few (if any of them) are particularly exciting.
That's where the Yaris Hybrid-R concept comes in. Set to be showcased along with the rest of Toyota's hybrid and fuel-cell lineup at the upcoming Frankfurt Motor Show next month, the concept starts with one of the Japanese auto giant's least exciting models and upgrades it to more enticing territory. Toyota Motorsport GmbH - the same Cologne, Germany-based division that operated the company's F1 team, currently runs its Le Mans program and gave us that bonkers 650-horsepower Lexus LS - has slotted in a version of Toyota's new 1.6-liter Global Race Engine and paired it with a couple of electric motors for hybrid propulsion and through-the-road all-wheel drive.
Like the TS030 Hybrid LMP1, the Yaris Hybrid-R concept uses a super capacitor (instead of a conventional battery) to store the regenerated brake energy and give it upwards of 400 horsepower. That's about all Toyota is revealing at this point, but this is the first time it has confirmed the project is based on a Yaris, of all things, and the confirmation comes with the solitary teaser rendering you see above. Check out the press release after the jump and watch this space for more as Frankfurt fast approaches.

Production Toyota C-HR to debut in Geneva, has hybrid engine

Toyota now officially confirms earlier reports that the C-HR crossover concept (above) will debut at the Geneva Motor Show in March. The CUV will also be available a European-made hybrid powertrain, but the company won't yet say whether that will be the only engine option. "We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start," Johan van Zyl, Toyota Motor Europe president and CEO, said. At least for Europe, the company will build the production C-HR at its factory in Turkey. The automaker originally planned the C-HR for the US as a Scion model and even displayed the concept that way at the 2015 Los Angeles Auto Show. However, the brand's demise means the crossover now gets to be a full Toyota product here. The five-door CUV rides on the Toyota New Global Architecture, but test vehicles keep the production version's styling hidden under heavy camouflage. The final vehicle reportedly looks like the concept, though. On this side of the pond, the C-HR will compete against compact crossovers like the Honda HR-V and Jeep Renegade. View 13 Photos Related Video: Toyota Motor Europe confirms European production for future crossover based on C-HR concept Future crossover to be built at Toyota Motor Manufacturing Turkey alongside Corolla, Verso New generation hybrid engine to be manufactured at Toyota Motor Manufacturing, UK in Deeside, Wales Brussels, Belgium - Ahead of the presentation of the highly anticipated production version of the C-HR concept at the Geneva Motor Show in early March, Toyota Motor Europe (TME) shared today its production plans for the model in Europe. The vehicle will be built at Toyota Motor Manufacturing, Turkey (TMMT) in Sakarya, Turkey, in what marks the first time a hybrid-powered vehicle will be produced in the country. This will be TME's third plant to produce hybrid vehicles in the Europe region, after Toyota Motor Manufacturing UK in Burnaston, Derbyshire (Auris Hybrid and Auris Touring Sport Hybrid) and Toyota Motor Manufacturing France (Yaris Hybrid). TME also announced that the hybrid engine for the crossover is to be produced at Toyota Motor Manufacturing UK's engine plant in Deeside, Wales. The production destination for the vehicles will be greater Europe and regions outside Europe. Individual export countries are being considered at this time.