1972 Toyota Landcruiser Fj40 on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

Are you the facelifted Toyota Yaris?

As basic transportation goes, there's not a lot to complain about with the Toyota Yaris. The five-door hatch (not to mention its JDM cousin, the Vitz) are due for upgrades, though, having toddled along in its current form since the 2011 model year. Now, we have what looks to be leaked images of the new Yaris, straight from a Japanese brochure.
The next-gen Yaris was previewed in Frankfurt by the Yaris Hybrid-R Concept. Surprisingly, both the standard version and the RS (shown above) share a strong resemblance with the Frankfurt concept. That gaping lower intake remains, while a pointy, sharp front end shares a resemblance with the new Aygo city car (though the Yaris won't have a giant X on its face like its smaller cousin). The lower intake is flanked by a pair of what we're guessing are non-functional grilles, which house the fog lights. There are only a few small images of the rear of the car, which looks more like an evolution of the current five-door hatch.
The interior looks rather racy, with a small, thick-rimmed, leather-wrapped steering wheel and black cloth seats with red contrast stitching. There's a bright red button to the right of the steering wheel on this right-hand-drive JDM model, which could indicate the arrival of pushbutton start. Under hood of this Mazda-built Toyota should be a Mazda Skyactiv engine. That gives us hope that this latest Toyota compact will be imbued with some sense of driving fun.