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Details about next-gen Toyota Prius emerge

The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market.
Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down.
Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.

Toyota restructuring US operations, possibly moving to Texas

According to multiple sources familiar with the matter, Toyota is poised to announce Monday that it is restructuring its US operations, which may include plans to relocate some of its operations to Texas. Toyota Motor Sales has been located in California since 1957, and is responsible for North American sales, marketing, and distribution for Toyota, Lexus and Scion. According to Toyota literature, its Torrance operations presently employs 6,156 workers and represents a $2.3-billion investment.
Workers in Toyota's Torrance offices were abuzz about the possible relocation to Texas. One young offspring of a Toyota employee even posted to Twitter that her parents warned about the upcoming move, and she said she's refusing to go.
Rumors at one point had Toyota settling in Richardson, TX, just outside Plano. But Autoblog talked to Richardson Mayor Laura Maczka, who said she would be thrilled if that were true, but has not heard anything on the subject. Autoblog also emailed with Bill Sutherland, a city councilman in Torrance, CA, who said, "To date the only info I have is what I have read in the paper expecting a press release Monday."

Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...