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Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes:

2014 Toyota 4Runner priced at $32,820*

Toyota has announced pricing on its facelifted 2014 4Runner. The rough-and-tumble SUV will be available in three grades: base SR5, upmarket Limited and off-road-ready Trail. Depending on the trim level, buyers will have the choice of rear-drive or one of two different four-wheel drive systems. The sole engine is Toyota's 4.0-liter, 270-horsepower V6.
Entry-level buyers can get an SR5 for $32,820. That includes 17-inch wheels, fabric seats and Toyota's Entune infotainment system. Adding four-wheel drive bumps the price by $2,920, while the Premium Package (SofTex faux leather seats, navigation, sunroof, auto-dimming mirrors and power passenger seat) adds $1,875. All model prices listed do not include $860 for destination and tax.
The Trail starts at $35,725, while the Trail Premium bumps the price to $38,645, adding the same suite of equipment found on the SR5. While it boasts the same standard equipment as the SR5, the Trail is better suited for going off road. A multi-terrain response system comes standard, as does hill-start assist and Toyota's Crawl Control. For an extra sum, buyers can opt for the Kinetic Dynamic Suspension System, which automatically disconnects the sway bars for better articulation and trail holding.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.