2008 Toyota Highlander Limited on 2040-cars

Auto blog

Eiji Toyoda dead at 100

Toyota has had number of chiefs over its 76-year history, but none ever served as long as Eiji Toyoda. The younger cousin of the company's founder served as president of the automaker from 1967 to 1982 and as chairman of the Toyota Motor Corporation for another ten years following the unification of the manufacturing and sales divisions.
During his 25 years at the helm, Eiji Toyoda (pictured above in 1967) was credited with establishing the company's headquarters in Toyota City, spearheading the development of the Prius, expanding production overseas for the first time, launching the Lexus brand and turning Toyota from a minor player into one of the largest automakers in the world.
Even after his retirement in 1992, he remained an honorary chairman and close advisor to his successors, and chaired the company's museum. He died of heart failure, ending a 100-year life that started on September 12, 1913, before the company that bore his family's name (albeit slightly modified) had even started building automatic looms, let alone automobiles. We extend our condolences to the Toyoda family and our congratulations on an accomplished life.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Toyota confirms i-Road electric trike for production

The wacky, three-wheeled Toyota i-Road we saw in Geneva earlier this year will be heading to production. But before you run down to your local Toyota dealer looking for one of these all-electric "personal mobility" vehicles, chances are, you'll never actually see one unless you visit Japan.
Announced at the Combined Exhibition of Advanced Technologies (CEATEC) expo last week, Toyota said that the i-Road would be used as a part of the Ha:Mo car-sharing system in Japan. Weighing in at around 661 pounds, with a 28-mile-per-hour top speed and a two-passenger seating arrangement, the i-Road seems more like a fully enclosed scooter than a car, but it does offer a 30-mile driving range and has a nifty articulating front suspension that leans into corners. As for Ha:Mo, Toyota says that the number of cars in the program will increase from 10 prior to October 1 to 100 by the middle of this month, and the number of stations will almost double from 13 up to 21. Toyota has more details about the car and Ha:Mo in the press release posted below.