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Toyota bids farewell to FJ Cruiser with Ultimate Edition at SEMA

Happy trails, to you... As we reported back in August, the FJ Cruiser is headed to the great automotive graveyard in the sky, and Toyota is offering a fitting eulogy in the form of the 2014 Trail Teams Ultimate Edition, which was just unveiled here at the 2013 SEMA Show.
Unlike many special edition models, the Ultimate FJ Cruiser earns its name with a host of parts from Toyota Racing Development, starting with TRD Bilstein race shocks that Toyota says improve damping, articulation and high-speed stability. The front shocks measure 66 millimeters and feature TRD race coil springs, with geometry that improves the approach angle; the 50mm rear units are equipped with remote reservoirs to diminish damping fade.
A new one-quarter-inch thick aluminum TRD front skid plate offers protection for the underbody bits, and the outfit is completed with a BF Goodrich A/T KO tires on 16-inch bead lock wheels, rock rails and a roof rack. Check out the high-res image gallery above and the press release below for all the rest of the details.

Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

2015 Toyota Camry Hybrid

Toyota offers many flavors of its refreshed 2015 Camry, but those who choose to lower their operating cost-per-mile, squeeze 500-plus miles out of each tank of fuel or run a very efficient and reliable sedan in their taxi fleets will only be interested in one: the Camry Hybrid.
The exterior of the 2015 Camry Hybrid is nearly indistinguishable from its gasoline-only counterparts, with the same all-new sheetmetal and bumpers. The Hybrid is offered in LE, SE and XLE trims, meaning customers are offered base, sport or luxury configurations, respectively.
While Toyota expended quite a bit of effort resculpting and improving the 2015 Camry Hybrid, one area it didn't touch was the powertrain - it is virtually identical to last year's model (just like the gas version). Under the hood is a 2.5-liter Atkinson cycle four-cylinder gasoline engine (156 horsepower and 156 pound-feet of torque) and an electric tractive motor (141 horsepower and 199 pound-feet of torque). Combined, and running through Toyota's unique Hybrid Synergy Drive electronic continuously variable transmission, the two produce 200 horsepower (Toyota does not list a combined torque figure, and we've asked for clarification). A 1.6 kilowatt-hour nickel-metal-hydride battery, packaged behind the rear seats, provides energy storage.