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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Junkyard Gem: 2004 Pontiac Vibe GT

The New United Motor Manufacturing plant in Fremont, California, built Toyota-derived machinery — badged as Toyotas, Chevrolets, Geos, and Pontiacs— from 1984 through 2010, and some of the very last vehicles that left the assembly line were Pontiac Vibes. The Vibe, sibling to the Toyota Matrix, mostly served as a ho-hum transportation appliance and/or fleet car, but a factory-hot-rod GT version could be purchased. Today's Junkyard Gem is one of those rare GTs, complete with the nearly unheard-of six-speed manual transmission, found in a self-service yard in northeastern Colorado. The regular Vibe had 123 or 130 horsepower, depending on the number of driven wheels, but the Vibe GT got the same 1.8-liter 2ZZ engine that went into the Celica GT-S. 180 horsepower, which was enough to make the 2,800-pound Vibe GT keep up with the 3,108-pound/215-horse Chrysler PT Cruiser Turbo that year. Sadly, no race series pitting Vibe GTs against PT Cruiser Turbos and Chevy HHR SSs on road courses ever materializedÂ… but it's not too late. The Vibe GT has something you couldn't get in a PT Cruiser or Chevy HHR, though: a six-speed manual transmission as standard equipment. In fact, the six-speed was the only transmission offered in the early Vibe GTs (an automatic became an option later on). You'll find plenty of three-pedal econoboxes from this era, because they were significantly cheaper than their slushbox-equipped counterparts, but the Vibe GT had plenty of competition from sportier-looking cars with manual transmissions in 2004. Not many were sold. This car is covered with nasty dents from golf-ball-sized hail (all too common in High Plains Colorado), so it may have been an insurance total that nobody wanted at auction. Sold in Wyoming, will be crushed in an adjacent state. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fuel for the soul. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The kids, they were crazy about the Vibe (well, maybe not). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota had right-hand-drive Matrixes brought over to Japan from Canada, but a NUMMI-built version of the Vibe could be purchased there for a few years as well. This was the Voltz, and its advertising seems notably frantic even by the standards of Japanese car commercials.