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2014 Toyota Corolla and Tundra production underway

After months of leaked photos and speculative reports, Toyota finally unveiled its 2014 Corolla to the world in early July at a star-studded California party. The confetti has been swept up and the champagne flutes washed and stored, and now the real work can begin: production. Toyota has announced that its new C-segment player has begun rolling off the lines at its plants in Mississippi and Ontario, Canada this week ahead of the planned start of sales in September. What's more, the refreshed 2014 Tundra pickup has also segued into production in San Antonio, Texas.
Corolla production in Mississippi is still a relatively recent phenomenon, with the plant having begun assembly of the outgoing model in the fourth quarter of 2011, while Toyota's Cambridge, Ontario plant has been churning out the compact volume king since 1988. Conversely, the Tundra has been in production at the Texas facility since 2006, and Toyota projects that the plant will build its milestone one-millionth new vehicle in September, right around the time the reworked fullsize pickup goes on sale.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Camatte concept puts the Toy back in Toyota [w/videos]

It's been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels - this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether.
This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood.
The overall approach reminds us of the way Toyota's budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below, where you'll also find the brief press release.