2014 Toyota Corolla on 2040-cars

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Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

Toyota teases 2014 4Runner, will debut on April 27

The 2014 Toyota 4Runner appears to be getting a styling refresh that is as out of the ordinary for Toyota as the venue at which it will be debuting. Launching on April 27 at the 2013 Stagecoach Music Festival in Indio, CA, the 2014 4Runner looks to be getting more of an in-your-face design. Toyota says this marks the first time it has ever revealed a new product at a music festival.
While we only see two images of the updated 2014 4Runner, the new headlights break from the rectangular shape present on the current model for an edgy, scalloped shape. Below the headlights are vertical air inlets - looking quite similar to the 2014 Subaru Forester XT - but it isn't clear if all models will get these or just special trim levels. The other image Toyota released was of the smoked, LED taillight.
As the presenting sponsor of the music festival, Toyota will have legendary off-road driver Ivan "Ironman" Stewart at the show as well as an off-road driving course for people to drive the automaker's trucks and SUVs. Scroll down for a press release giving some additional information about both the 2014 4Runner and the Stagecoach Music Festival.

Toyota SEMA concepts promote active lifestyles, rallying [w/video]

Toyota has six vehicles that it's bringing to the Specialty
Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.
We'll lead off with the CamRally Camry, developed by NASCAR driver Parker Kligerman, Kyle Busch Motorsports and Mooresville, NC shop Detroit Speed, Inc. for the Dream Build Challenge, because it appeals to us gearheads (sure, call us one-sided). It was totally transformed into a rally vehicle, and it has to be the most badass Camry we can remember seeing. The sedan is always a bit flaccid-looking in stock form, but the CamRally's wide body and other exterior upgrades and the turbocharger make us forget about that, as do its stripped, painted interior and Sparco race seat.