2010 Toyota Corolla Le Sedan 4-door 1.8l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Toyota GT86 14R-60 shows how to do lightweight at a steep price

Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming stateside, and even if this modded Toyobaru were coming here, you might not want to pay the rather steep price.
Like the concept, the 2.0-liter boxer engine still makes the same 197 horsepower and 151 pound-feet of torque. However, the drivetrain isn't entirely untouched thanks to a new air filter, engine oil cooler, a reinforced clutch, lightweight flywheel, and mechanical limited-slip differential from TRD. The six-speed transmission is also tweaked, with different gearing in first and second and an altered final drive ratio.
To keep things planted the suspension gets a new coilovers, a V-shaped tower brace in the front and another in the rear. Improved deceleration comes thanks to upgraded brakes. There also are even more goodies on the outside, including a complete body kit that includes a carbon-fiber roof and massive rear spoiler. The stock wheels are replaced with 18-inch forged magnesium units, as well.

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again