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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.

We drive the cars of Furious 7... in Forza Horizon 2 [w/video]

On March 27, Turn 10 Studios, the folks behind the Forza Motorsport series, and Universal Pictures, the studio responsible for the Fast and Furious franchise, gave us a match made in heaven, announcing a "standalone expansion" featuring the two franchises. Called Forza Horizon 2 Presents Fast and Furious, it features the cars from the latest film installment, unique missions and the voice-acting of Chris "Ludacris" Bridges, who plays tech guru Tej Parker on camera. A Fast and Furious video game? Seems like a no brainer. It gets better. Rather than limiting the Fast and Furious Edition cars to the expansion game, Turn 10 made them available through one of their (some may say notorious) downloadable content packages. Eight of the expansion's 11 cars were made available for just $4.99 (the only cars that weren't included were the Fast and Furious Edition Nissan GT-R, while the Bugatti Veyron Super Sport and McLaren P1 are already available in-game). What's cool ais that the cars featured in both games are visually identical to the vehicles driven by the stars of Furious 7. Each in-game car has an on-screen parallel that plays a role in advancing the film's story. Considering that we're unlikely to score seat time in Dominic Toretto's real Dodge Charger, then, we figured we'd take to the game and test the car in the digital realm. We've got nine little cluster reviews, covering the cars both in the game and how they appear in the movies. And don't worry, there are no major spoilers here. Click on for the cars of Forza Horizon 2 Presents Fast and Furious. 1970 Dodge Charger R/T Fast and Furious Edition Supercharged 7.2L V8 / 900 HP / 663 LB-FT The one vehicle that is mandatory in a Fast and Furious video game, Dom's hot-rodded 1970 Dodge Charger, is as much a character in the films as its driver. Furious 7 marks the fourth appearance of this Mopar beast in the series. Not surprisingly it's a handful to drive, wildly quick and with a four-speed transmission packed full of very tall gears. But beyond that, it's arguably the coolest of the FF Edition cars. This black beauty is exactly as it appears in the latest installment of the film, with the video game version featuring intricate little details, like the moving parts on the BDS supercharger. It's an iconic car, and it's treated as such in the game.