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JLR shares backstage 'No Time to Die' Range Rover Sport SVR carnage

James Bond's latest adventures will take him to Norway and Scotland, as seen in the trailer for the upcoming "No Time to Die." Somewhere along the way, the British spy encounters a pair of Range Rover Sport SVRs, the ultimate high-performance SUV from JLR's Special Vehicle Operations division in one of the movie's centerpiece car chases. Now, the company has given us a behind-the-scenes look at its filming, and the automotive carnage that ensues. The filmmakers wanted to take a Bond action sequence off-road, and chose the Range Rover Sport SVR as the the bad guys' pursuit vehicle. Armed with a JLR product placement deal (Bond drives a new Defender in another part of the movie) the henchmen had no qualms picking one of the most expensive things on the menu. Unfortunately, that also makes is a bit hard to watch when machines that start at $115,000 are totaled as they careen through the air or roll onto their roofs. The SVRs share a 5.0-liter supercharged V8 with the Jaguar F-Type SVR and are the most powerful vehicles in the Land Rover portfolio. With 575 horsepower and 516 pound-feet of torque on tap, translating to a 0-60 time of 4.3 seconds, they're the perfect weapon for chasing a super-spy down a dirt road. As for Bond himself, 007 makes his escape in a decades-old yellow Toyota Land Cruiser Prado. Specifically, it's a 90-series, a smaller version built from 1996 to 2002 that was never sold in the U.S. but remains popular in other parts of the world. The most powerful engine had just 190 horsepower from a 3.4 liter V6 shared with the similar-era 4Runner. Despite the power discrepancy, Bond manages to dispatch the Range Rovers in spectacular fashion. Wait, this is a Range Rover promo, right? "All the stunts are for real, there's nothing that's CGI'ed," said Neil Layton, the film's action vehicle coordinator. "So to make the cars more dramatic on the screen, we had to turn off a lot of safety feature aids that's on there." Interestingly, another non-JLR product shows up in the video as well. The camera car is a blacked out (to minimize reflection in other cars) Ford F-150 Raptor outfitted with a massive rooftop boom. "No Time to Die" is hits the screens on October 8. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.