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Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Toyota announces GT86 CS-R3 rally car

Toyota Motorsport GmbH has developed cars for all manner of racing, up to and including Formula One and Le Mans. But it got its start back in 1979 in rally competition, winning four drivers' and three manufacturers' titles in the World Rally Championship. And now it's announced a new rally car.
Based on the Toyota GT86 (better known to us as the Scion FR-S), the CS-R3 rally car isn't built to contest the top tier of the WRC, but is being developed to conform to the lower R3 class. That means a six-speed sequential gearbox, limited slip differential and upgraded engine, brakes, aero... the works. It'll retain the road-going model's rear-drive setup, joining the front-drive Yaris R1A in TMG's portfolio of customer rally cars.
Further details are set to be revealed "in the coming months", but the GT86 CS-R3 will benefit from the experience TMG accrued in developing the GT86 CS-V3 (pictured above) for the Nürburgring-based VLN endurance racing series.