2000 Toyota Celica Gt Hatchback 2-door 1.8l on 2040-cars

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Toyota celebrates 30th anniversary of Land Cruiser 70 with Japan rerelease [w/videos]

It's a common refrain among auto enthusiasts to bemoan the current models being sold for being overly complex and expensive and to wish that automakers would just make vehicles like the old days. Sure, they might not have been as safe or efficient, but there was often a certain rugged simplicity that's gone today. Well, Toyota is actually doing it and thinks there's enough demand to put the Land Cruiser 70 back into production in Japan for its 30th anniversary. Sadly, it's only for one year.
The original Land Cruiser 70 served a long life in Japan from 1984 to 2004. Even today, the proven model remains in production in some regions abroad. People in its home country still love the vehicle though, and Toyota is brushing off the mothballs to give customers what they want. For the first time ever there, it's also offering the double-cab pickup version in addition to the traditional enclosed body. The company thinks that it can move about 200 of these classic trucks this year, which isn't too shabby for a vehicle that's three decades old.
Looking at the pictures above, these look like the same old Land Cruisers, but Toyota is updating them slightly to meet modern safety rules. The grille, hood and headlights are all tweaked, and they now come with airbags and anti-lock brakes. A 4.0-liter V6 is under the hood making 228 horsepower (170 kilowatts) and 266 lb-ft of torque (360 Newton-meters), and the only available gearbox is a five-speed manual. Part-time four-wheel drive is standard. If you're really afraid of getting stuck in the wilderness, locking front and rear differentials and a winch are available as options.

Toyota, Suzuki partner on hybrids, EVs, building cars for each other

NAGOYA, Japan — Toyota and Suzuki on Wednesday said they planned to produce electric vehicles and compact cars for each other to better compete with fast-changing technologies in the global auto industry. The agreement follows an initial R&D tie-up announced by Japan's No. 1 and No. 4 automakers in 2017, and will see more vehicles produced by Suzuki for Toyota, one of the world's biggest carmakers. Although Suzuki is far smaller, it is a dominant force in the fast-growing Indian market. The two automakers have been pooling their strengths. Toyota is a leader in hybrid technology and is investing heavily in automated driving, while Suzuki specializes in affordable compact cars — as many automakers struggle to keep pace with ballooning investment in EVs and self-driving cars. Under the latest agreement, Suzuki will source gasoline hybrid systems for cars it sells worldwide from Toyota, which pioneered hybrid vehicles with the Prius more than 20 years ago, the companies said in a joint statement. In return, Suzuki will produce two compact models for Toyota in India based on its Ciaz and Ertiga models. Further cooperation with Suzuki will help Toyota expand its presence in India, the world's fifth-largest passenger car market where it has struggled to grow sales due to lean demand for its lower-cost models. The deepening partnership between the two automakers will enable cost-conscious Suzuki to tap into Toyota's R&D firepower to develop lower-emission vehicles and self-driving cars — areas which Suzuki has admitted it is struggling to keep up. "We believe that the expansion of our business partnership with Suzuki ... will help give us the competitive edge we will need to survive this once-in-a-century period of profound transformation," Toyota President Akio Toyoda said in a statement. The two automakers will deepen their cooperation in India, where Suzuki's hybrid vehicles will be made using engines and batteries locally produced by Toyota. They will also join forces in Europe, where Toyota will produce electric vehicles based on its RAV4 SUV crossover and Corolla wagon for Suzuki, while Suzuki will supply Toyota with gasoline engines for compact vehicle models sold in the region. Suzuki will also produce its Baleno, Vitara Brezza, Ciaz, and Ertiga models for Toyota which will be rebranded and renamed as Toyota models for the African market.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.