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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Daily Driver: 2015 Toyota Yaris SE

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Yaris SE Hatchback, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hello, everyone. Sebastian Blanco here from Autoblog and AutoblogGreen, with the Daily Driver, this time in the 2015 Toyota Yaris SE Hatchback. It's in a fine blue color called Blue Streak Metallic. This car comes in at just under $17,000, but with all the options and we'll talk about that in a minute, it comes to $18,700. It's rated at 30 miles per gallon in the city, [00:00:30] 37 on the highway, and 33 combined. I've driven it a little over 350 miles this week and the dashboard is reading at 36.8 miles per gallon average, so it definitely gets props for hitting the EPA fuel economy numbers. It has warmed up a little, so we're not operating in the cool Michigan winter that some of my previous cars were, so I gave them a little slack for being under the average. This one right on the money her in the spring time. I do like the [00:01:00] roominess of it. I think it feels great for such a small car. Visibility, you can see everywhere you look. All cars should have this but so few of them do. I like that it's a manual transmission. It's been way too long since I've driven a manual. I do like even this little pocket thing up front here. I haven't put anything in it. I just like that it's there. I don't know, maybe you can put your phone in there or something, but it's cool. The worst part about this though is the infotainment screen here. It is unresponsive. It looks like it's something from Windows 95. [00:01:30] It just acts so weird when it connects to my phone. It connects either via Bluetooth or USB. It's for me, maybe I just haven't had enough time with it, but it's very hit and miss as far as getting my music or my podcast to stream over the vehicle's audio system. The nav system is a $900 upgrade, and given how bad it looks and how bright it is at nighttime, I think an after-market system or even just a mount for your phone is a much, much better deal. Like [00:02:00] I said, this is the base model. There's absolutely nothing wrong with that. I'm a big fan of utility, practical, don't get anything extra.