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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota FCV Concept comes one step closer to reality

When Toyota first conceptualized a gasoline-electric hybrid vehicle for mainstream Americans to drive, the initial response was pretty skeptical. Still, through relentless engineering and solid product after solid product, Toyota has built the Prius brand into the dominant force in the hybrid car market.
Something like that plan of attack is what the Japanese company is preparing for hydrogen fuel cell vehicles, as well, and that attack is seeing a critical salvo fired today with the debut of this FCV Concept at the Tokyo Motor Show.
Though there's nothing substantive to be said about rumors of a 300-mile range or a sticker price around $50,000, the FCV concept does offer a few technical details. The sharp-beaked concept makes use of two high-pressure hydrogen tanks and boasts a power output density of three kilowatts per liter.

eBay Find of the Day: Harley-Davidson powered Toyota Prius [w/video]

Sometimes we pluck cars from the listings of eBay Motors because they're old and interesting, some for being simply lovely, some for rarity and some for pure fun. And sometimes we pick eBay Finds of the Day, because they're hacked apart Toyota Prius' with Harley Davidson V-twin-power; concocted by the same mind that brought you innumerable Jalopnik articles and is partially responsible for the joy that is the 24 Hours of LeMons. This time it's that last one.
A fairly subtle tweet from long-time Jalop contributor and well-regarded grease monkey, Murilee Martin, hipped us to this crazy Frankenstein Prius. Built from the bones of a 2008 Toyota and the heart of a 1986 Harley-Davidson Sportster 883, the motive portmanteau is, well... it's a thing.
Toyota's advanced Hybrid Synergy Drive has been unceremoniously wrenched and snipped out of the engine bay, making room (via an artful hole in the hood) for the towering, bored out V-twin. Or, as the maestro himself puts it: