2008 Toyota Camry Hybrid Sedan 4-door 2.4l on 2040-cars

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2015 Toyota Auris freshens up in Geneva, prepares for New York debut

Toyota is preparing to bring its Auris hatchback to the US market as a Scion. That makes news of this refreshed Auris, debuting at the 2015 Geneva Motor Show, a fairly noteworthy piece of news. Changes are decidedly light, befitting of a refresh. Toyota has tweaked the headlights, taillights and both bumpers for 2015, featuring a wider grille up front. In the cabin, changes are similarly limited, with updated connectivity equipment, particularly the area around the infotainment system, being the biggest change. A new instrument cluster looks to have been installed, as well. Aside from those changes, though, Toyota didn't do too much to the Auris. You can check out our full gallery of live images for Geneva, and you'll want to be sure to check back here next month, for the official coverage of the Auris-based Scion iM when it debuts at the 2015 New York Auto Show. NEW TOYOTA AURIS TO JOIN NEW AVENSIS ON STAGE AT GENEVA Motor show debut for British-built Auris hatchback and wagon Toyota will reveal its new Auris at the Geneva motor show (3 – 15 March), the British-built hatchback and Touring Sports wagon versions making their debut alongside new Avensis. New Auris enjoys a refreshed design that adds presence and prestige, together with an upgraded cabin and new comfort and safety equipment features. The hybrid remains at the heart of the range, having established itself as the leading powertrain in the line-up, accounting for around half of all Auris sales in Europe in 2014. Nonetheless, the new model heralds the arrival of new and improved petrol and diesel engines, developed with a focus on efficiency and performance. The simultaneous reveal of new Auris and Avensis follows on from last year's introduction of Aygo and Yaris to complete a full rejuvenation of Toyota's core European model range. Both Auris and Avensis will continue to be built side by side at Toyota Manufacturing UK's car plant at Burnaston, near Derby. Toyota will host its Geneva motor show press conference on its stand in Hall 4 at Palexpo, at 12.15pm on 3 March. Related Video:

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

Former NHTSA chief may lead automaker-backed Takata investigation

An automaker-led effort may see the former head of the National Highway Traffic Safety Administration take on the probe into the Takata airbag inflator disaster. A coalition of at least ten automakers is in talks with former NHTSA administrator David Kelly, with unnamed sources familiar with the discussions telling The Wall Street Journal he is "among those we are considering to coordinate" the investigation.The Detroit News, meanwhile, is reporting he could be hired "in the coming days." Takata, the Japanese seatbelt and airbag manufacturer, has been the center of a defect scandal since last year. Takata is under fire for air bag inflators that can explode, shooting out metal and plastic pieces. At least five deaths and dozens of injuries have been linked to the problem worldwide. Earlier this year, Honda Motor Co., the automaker with the biggest exposure to the defective Takata air bags, was fined $70 million in the U.S. for not reporting to regulators some 1,729 complaints that its vehicles caused deaths and injuries, and for not reporting warranty claims. It was the largest civil penalty levied against an automaker. Should he take the role, Kelly would be at the fore of an investigation being assembled by an alliance of ten automakers, which includes the Detroit Three and Honda. Toyota first suggested a joint investigation back in December, The Journal reports. Kelly's goals, meanwhile, will be many. The Detroit News reports that questions abound regarding not only the recalled airbag inflators and the conditions that cause them to fail, but the whether the replacement units will have similar problems in the future. The automaker committee is far from the only one analyzing the airbag issue. Takata has assembled its own panel, led by former Secretary of Transportation Samuel Skinner, while NHTSA's deputy administrator, David Friedman, has brought in an outside engineering firm to investigate the inflators, The Detroit News reports. Separately, on Friday Takata Corp., the Japanese seatbelt and air-bag maker at the center of a defect scandal, is expecting more red ink for the fiscal year through March. It is projecting a 31 billion yen ($264 million) loss, worse than the previous forecast for a 25 billion yen ($214 million) loss, despite higher sales expected for the fiscal year. Ten automakers have recalled about 12 million vehicles in the U.S. and about 19 million globally for problems with the air bags.