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VW targeting 10M sales in 2014

Volkswagen Group believes it can sell over 10 million vehicles in 2014, with hopes of overtaking Toyota as the world's largest automaker in the process. If VW can do it, it would meet that goal four years earlier than planned. Of course, Toyota isn't sitting still - it also hopes to top the 10 million-car threshold this year and has the advantage of already holding the top spot.
"With rising volume and new models, we will increasingly see positive earnings effects as well," said VW Group CEO Martin Winterkorn during its annual press conference, according to Automotive News. The company is spending huge amounts of money to propel it to the top, investing 84.2 billion euros ($117 billion) through 2018, and according to AN it plans to introduce over 100 new models worldwide among all of its brands by the end of next year.
The German automaker may get an extra boost as the European car industry shows signs of emerging from its yearlong stagnation and China continues to grow. In January, VW Group was up 8.5 percent in Europe and 15.5 percent in China, according to its own figures. However, the US has been slowing with Volkswagen brand sales down 19.04 percent in January and down 13.81 percent in February.

How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

Recharge Wrap-up: Audi to build Q6 e-tron in Brussels, Boris Johnson test drives Toyota Mirai

Audi will build the Q6 e-tron at its factory in Brussels, Belgium. Production for the electric vehicle - which will be based on the concept car from the Frankfurt Motor Show in September - is slated for 2018. Its expected driving range of about 311 miles should help make it competitive against the Tesla Model X. Audi's Brussels plant is also where the A1 is made. It employs about 2,500 workers and produced about 115,000 vehicles in 2014. Read more from Automotive News Europe. During a visit to Toyota Headquarters, London Mayor Boris Johnson confirmed that Transport for London will be the UK's first Toyota Mirai customer. Mayor Johnson traveled to Japan on a three-day trade mission, and took a test drive of the fuel cell vehicle. "By embracing this technology of the future, we aim to consolidate hydrogen's role as a practical alternative fuel for the 21st century and beyond," says Johnson. "I am sure that Transport for London will provide the ideal environment for us to see everything Mirai can do and, in doing so, take another great step towards improving air quality in our city and protecting the health of Londoners." Read more from Toyota, or at Green Car Congress. The South Coast Air Quality Management District (SCAQMD) has delivered 12 electric commercial lawn mowers to government and nonprofit organizations in San Bernardino County. The donation of the electric mowers is part of a demonstration program to promote zero-emissions equipment. At prices ranging from $3,000 to $20,000, the electric mowers cost about 25 percent more than their gas-powered counterparts, but their lower operating costs can make up for the price difference in about two years. In addition, they produce about half the noise, and save about 600 pounds of harmful emissions per year. SCAQMD plans to deliver five more of the mowers as part of the same program. Read more in the press release below. SCAQMD Launches Nation's Largest Zero-Emission Commercial Lawn Mower Demonstration Program in San Bernardino SAN BERNARDINO, Calif., Oct. 13, 2015 /PRNewswire-USNewswire/ -- The South Coast Air Quality Management District today delivered a dozen new, battery-electric commercial lawn mowers to agencies in San Bernardino County as part of a long-term demonstration program to promote the zero-emission equipment.