2007 Toyota Camry Le on 2040-cars

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Construction of Lexus' first US assembly line underway

The ES is Lexus' top-selling sedan, but the Japanese luxury marque has never manufactured it outside of Japan. In fact, Lexus has never made any cars in the United States, one of its largest markets worldwide. But that's about to change.
Yesterday, construction began in Georgetown, Kentucky, on the first Lexus assembly line in America, the first concrete (or steel) step in a $360-million expansion of Toyota's plant in the Bluegrass state that will create 750 new jobs. The expansion was announced last April by chief executive Akio Toyoda at the New York Auto Show.
Once the new assembly line gets online in the fall of next year, Toyota plans on building some 50,000 units of the ES each year. Lexus sold a record 72,581 examples of the ES in the United States last year - 30 percent more than the previous year - so Lexus will either have to import some more from overseas or leave some buyers disappointed.

Toyota says you might have the 40-millionth Corolla ever built

The guy who bought the 50-millionth Toyota in the US got a free Camry and RAV4, but whoever in the world bought the 40-millionth Corolla in August gets a hearty "thank you" from the Japanese automaker. On sale since 1966, the Corolla is the best-selling nameplate in the world by a goodly margin (more than the Volkswagen Beetle and Ford Model T combined). So while you'd think that vehicle number 40 million would be sitting in a museum somewhere, Toyota can't even say in which country this milestone Corolla was sold, let alone to which customer.
One reason that Toyota is unsure where this Corolla was sold is the fact that the Corolla name itself is more than just the compact sedan sold in the US. On our shores alone, sales of the Matrix are lumped in with the Corolla, but around the world, numerous vehicles wear the Corolla name or share its platform. Scroll down for Toyota's press release, and it has also put together a website celebrating 47 years and 40 million sales for the Corolla... and counting.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.