2007 Toyota Camry Le on 2040-cars

Auto blog

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota again claims Corolla outsold Focus worldwide

Toyota isn't convinced the Ford Focus was the best-selling nameplate globally last year. Bloomberg reports that for the second time in seven months, both Toyota and Ford are laying claim to the title. Ford cites R.L. Polk & Co. data that says the automaker moved some 1.02 million Focus models in 2012 compared to just 872,774 Toyota Corolla units. But Toyota says the actual figure is closer to 1.16 million Corolla models.
Last year, Ford said it took the sales crown through the fist half of 2012 based on information from IHS Automotive, but Toyota pointed out those numbers left out models like the Corolla-based Matrix and Auris, as well as the Corolla Fielder and Scion xB-based Corolla Rumion. Whether or not Toyota's belief that all these cars should be counted in the Corolla bucket is accurate or not is seemingly up for debate... as is the question of why it matters so much to both parties.
This time around, Ford is holding the line that the Focus is the "best-selling nameplate," with Erich Merkle, a US sales analyst with Ford saying the company's figure is, "a pure number that is verified by a third party." Toyota, meanwhile, has requested clarification from Polk.

2017 Toyota 86 brings new name and fresh face to New York

The Scion FR-S and Subaru BRZ seem unable to get away from their negative reputation online. The Mazda MX-5 Miata has no problem gaining fans that want an affordable sports car. However, the Toyobaru twins, which also offer attainable performance, can't seem to find a similar footing. The 2017 Toyota 86 has a new name, a fresh face, and a little more power. Even with the latest upgrades, the 2.0-liter boxer four-cylinder's 205 horsepower and 156 pound-feet of torque doesn't make it a powerhouse by modern standards. However, a naturally aspirated engine with over 100 horsepower per liter is still rather impressive in this price range. Toyota doesn't have details yet, but the company claims that new ratios for the six-speed manual transmission also offer increase the coupe's performance. Updated shock tuning and spring rates should sharpen the handling a little, too. View 12 Photos The 2017 86's aesthetics are very similar to the outgoing FR-S, but Toyota uses this opportunity to keep things modern. The coupe now has LED headlights and taillights. The new central intake that stretches along the front also looks more aggressive. If you're still not happy with the 86 or BRZ, which also has a facelift on the way, the good news is that a replacement is coming eventually. Fuji Heavy Industries P\president Yasuyuki Yoshinaga has confirmed twice that Subaru and Toyota have a deal to create a second generation model. They haven't set an introduction date, though. Related Video: