2005 Toyota Camry Base Sedan 4-door 2.4l on 2040-cars

Auto blog

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota mints 10-millionth vehicle in Kentucky

In 26 years, from 1988 up to now, the Toyota Motor Manufacturing Kentucky plant in Georgetown has built ten million vehicles - nearly enough for every citizen of Seoul, Korea or the nation of Hungary. The first car to roll off the line back when the claymation California Raisins were singing old Marvin Gaye hits and everybody wanted to know Who Framed Roger Rabbit? was a white Camry. The ten-millionth car to roll off the line among the Avalons and Venzas also produced there: a white Camry Hybrid.
Toyota has put $5.9 billion into the site since its inception, employment is up to 7,000 associates and will grow when Lexus ES350 assembly begins next year. Whereas car number one is a showpiece for the ages, one of the automaker's current associates will get to win the ten-millionth car in a blind drawing to be held this summer.
There's a press release below with more information on the impressive milestone.

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.