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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

This first-gen Toyota Celica is one mean mother

Brian Karasawa's gen-one Toyota Celica is, in a word, badass. As a long-standing fan of the marque, the doting owner has tried to both restore and improve his Celica keeping period-correct modifications in mind. The 20R/22R mashup engine is outputting roughly 185 horsepower and graced with a lot of JDM-specific parts and modifications. Clearly, the exhaust has been upgraded from stock, as clips of the orange Toyota in motion are accompanied by one hell of a nice sound.
Tastes clearly vary, and there's not as much love for the first-wave of Japanese metal as there is for similar era American-iron, but we're pleased to see these cars finally getting more time in the spotlight. Scroll down below to see why we're stoked, and consider cruising your local Craigslist for late 1970s and early 1980s Japanese coolness (before we get there first).

Production Toyota C-HR to debut in Geneva, has hybrid engine

Toyota now officially confirms earlier reports that the C-HR crossover concept (above) will debut at the Geneva Motor Show in March. The CUV will also be available a European-made hybrid powertrain, but the company won't yet say whether that will be the only engine option. "We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start," Johan van Zyl, Toyota Motor Europe president and CEO, said. At least for Europe, the company will build the production C-HR at its factory in Turkey. The automaker originally planned the C-HR for the US as a Scion model and even displayed the concept that way at the 2015 Los Angeles Auto Show. However, the brand's demise means the crossover now gets to be a full Toyota product here. The five-door CUV rides on the Toyota New Global Architecture, but test vehicles keep the production version's styling hidden under heavy camouflage. The final vehicle reportedly looks like the concept, though. On this side of the pond, the C-HR will compete against compact crossovers like the Honda HR-V and Jeep Renegade. View 13 Photos Related Video: Toyota Motor Europe confirms European production for future crossover based on C-HR concept Future crossover to be built at Toyota Motor Manufacturing Turkey alongside Corolla, Verso New generation hybrid engine to be manufactured at Toyota Motor Manufacturing, UK in Deeside, Wales Brussels, Belgium - Ahead of the presentation of the highly anticipated production version of the C-HR concept at the Geneva Motor Show in early March, Toyota Motor Europe (TME) shared today its production plans for the model in Europe. The vehicle will be built at Toyota Motor Manufacturing, Turkey (TMMT) in Sakarya, Turkey, in what marks the first time a hybrid-powered vehicle will be produced in the country. This will be TME's third plant to produce hybrid vehicles in the Europe region, after Toyota Motor Manufacturing UK in Burnaston, Derbyshire (Auris Hybrid and Auris Touring Sport Hybrid) and Toyota Motor Manufacturing France (Yaris Hybrid). TME also announced that the hybrid engine for the crossover is to be produced at Toyota Motor Manufacturing UK's engine plant in Deeside, Wales. The production destination for the vehicles will be greater Europe and regions outside Europe. Individual export countries are being considered at this time.