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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Automakers donating money, vehicles and supplies to Oklahoma tornado relief effort

Judging by the destruction the Oklahoma City area experienced earlier this week, residents are going to need a lot of help in coming months. Fortunately, a number of automakers - including General Motors, Ford, Chrysler, Volkswagen, Honda and Toyota - have stepped up to donate money, supplies and vehicles to aid in the recovery and rebuilding processes.
Here's a quick rundown of which automakers have pitched in and what each contributed so far:
Ford Motor Company has donating $250,000 and a Transit Connect to the American Red Cross, and it will match all other donations made to the Red Cross (up to $250,000) using a special URL tied to the latter's website (link here). Additionally, its local Oklahoma dealers have thrown in an extra $150,000 for the United Way and the automaker will be offering an extra $500 toward the purchase of a new Ford vehicle.

How Toyota's neighbor delayed 23,000 of its deliveries

Don't you just hate when your neighbors' mess becomes your problem? Toyota certainly has good reason to be upset, after an dirty mishap at a steel mill delayed thousands of vehicle exports from its nearby port in Nagoya, Japan, (pictured above) by as much as a month.
The messy situation occurred on June 22 when the mill near the port lost power and had to burn off an excess buildup of coke oven gas - which isn't exactly a situation friendly to living beings or the environment. According to Automotive News, it caused a massive amount of smoke to emit from the plant that fell as soot and tar on about 23,000 vehicles that were waiting to be shipped out. Getting the models properly cleaned off has been quite a task. A team of 5,000 workers were at the port until this week getting them gleaming again.
Potential Toyota buyers in North America have no need to fret about getting a sullied car, though. A Toyota spokesperson told Automotive News that none of the vehicles were bound for this continent. The automaker is reportedly considering asking the mill's owners for reimbursement for the cost of the weeks of cleanup. Paying for the mistake is, after all, the neighborly thing to do.