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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota urges owners of old Corolla, Matrix and RAV4 models to park them until airbags are replaced

DETROIT — Toyota and General Motors are telling the owners of about 61,000 older Corolla, RAV4, Matrix/ Pontiac Vibe models to stop driving them because their Takata airbag inflators are at risk of exploding and hurling shrapnel. The urgent warning Monday covers: Certain Corolla compact cars and Matrix hatchbacks from the 2003 and 2004 model years. RAV4 small SUVs from 2004 and 2005. Also covered are about 11,000 Pontiac Vibes from 2003 and 2004, which are essentially the same as the Matrix and were made at the same California factory. Most of the vehicles are in the U.S. “If the airbag deploys, a part inside is more likely to explode and shoot sharp metal fragments, which could cause serious injury or death to the driver or passengers,” Toyota said in a statement. Owners can go to nhtsa.gov/recalls and enter their 17-digit vehicle identification number to see if their cars are affected. If you're not the original owner of the vehicle, the manufacturer's recall letter might not reach you, so be sure to do the VIN check. The recalled RAV4s have Takata driver's airbags while the Corolla and Matrix models have them on the passenger side. The Corolla and Matrix also are under a separate recall because their airbags can be deployed without a crash, the company said. Both companies said owners should contact a local dealer instead of driving the cars in for repairs. Dealers will provide options such as mobile repair, towing the car to a dealer, or vehicle pickup and delivery. Takata used volatile ammonium nitrate to create a small explosion to inflate airbags in a crash. But the chemical propellant can deteriorate over time when exposed to high temperatures and humidity. It can explode with too much force, blowing apart a metal canister and spewing shrapnel. At least 26 people have been killed in the U.S. by Takata inflators since May 2009, and at least 30 have died worldwide including people in Malaysia and Australia. In addition, about 400 people have been injured. The exploding airbags sent Takata of Japan into bankruptcy. The potential for a dangerous malfunction led to the largest series of auto recalls in U.S. history. About 100 million inflators were recalled worldwide. Recalls Pontiac Toyota Takata airbag recall

Toyota creates GT86 concept inspired by Initial D

Everyone has a favorite movie or TV car of their youths. The love of these cars can ignite a lifelong passion for automobiles. Some lust for the sharp, stainless steel DeLorean DMC-12 from Back to the Future or the decked-out Aston Martin DB5 from Goldfinger. For anime and manga fans, it's the panda-colored Toyota AE86 Sprinter Trueno from the Initial D manga and anime series. Toyota, recognizing the significance of the that car, meticulously reimagined it for a modern audience, basing it on the UK market GT86. The GT86, sold in the United States as the Scion FR-S and soon to be rebadged as the Toyota 86, is considered by some to be the spiritual successor to the rear-wheel-drive AE86 Corolla from the 1980s. Both are reasonably affordable, lightweight cars with a propensity for oversteer. The original AE86 from Initial D was a highly modified but realistic drift machine. The amazing feats of that tofu delivery car as it raced everything from Mazda RX-7s to a Honda S2000 turned the little Toyota into a cult icon. That AE86 itself was inspired by the personal vehicle of Japanese racing driver Keiichi Tsuchiya. Tsuchiya served as both an inspiration and supervisor for Initial D. Many of the modifications on the Initial D car, like the TRD carbon-fiber hood and Fujitsubo exhaust, car were exactly the same as Tsuchiya's real-life vehicle. Toyota is no stranger to crafting modern incarnations of classic vehicles. Last year the company created a Back to the Future Tacoma. Toyota's Initial D concept car uses the same parts wherever possible. Like the original, it has a carbon-fiber hood, Fujitsubo exhaust, and black Watanabe F8 wheels. The suspension, lights, and body have all been modified. Even small details like the engine cover and door handles were modified to recall the fictional car. The end result is a fantastic creation that pays great homage to the original. Toyota went as far as hiring UK manga artist Sonia Leong to design a series of backdrops that place the car in the same action shots as the original series. While this one-off vehicle is just a concept, most of the parts are available to purchase for fans who may be inspired to create their own version. Toyota's concept will be on display at various motoring shows across the UK this summer. Related video: Featured Gallery Toyota Initial D GT86 TV/Movies Scion Toyota Coupe toyota gt86 toyota 86