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2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

eBay Find of the Day: Harley-Davidson powered Toyota Prius [w/video]

Sometimes we pluck cars from the listings of eBay Motors because they're old and interesting, some for being simply lovely, some for rarity and some for pure fun. And sometimes we pick eBay Finds of the Day, because they're hacked apart Toyota Prius' with Harley Davidson V-twin-power; concocted by the same mind that brought you innumerable Jalopnik articles and is partially responsible for the joy that is the 24 Hours of LeMons. This time it's that last one.
A fairly subtle tweet from long-time Jalop contributor and well-regarded grease monkey, Murilee Martin, hipped us to this crazy Frankenstein Prius. Built from the bones of a 2008 Toyota and the heart of a 1986 Harley-Davidson Sportster 883, the motive portmanteau is, well... it's a thing.
Toyota's advanced Hybrid Synergy Drive has been unceremoniously wrenched and snipped out of the engine bay, making room (via an artful hole in the hood) for the towering, bored out V-twin. Or, as the maestro himself puts it: