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Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.

Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.