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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2014 Toyota Prius crash test rating drops to four stars

If nothing has changed, then how come something changed? That's the question behind the recent drop from five to four stars in the crash test rating for the Toyota Prius. As you can see on the National Highway Traffic Safety Administration (NHTSA) website, the 2014 Prius gets four stars overall while the 2013 got five. The two cars are basically identical, so what gives? Toyota says it is not sure why NHTSA rated the Prius a four this time. Starting with the 2011 model year, NHTSA updated its rating system and says in a FAQ that vehicles that had four- or five-star ratings could get lower ratings "even if no changes have been made to the vehicle." Green Car Reports says that the issue is a new set of frontal barrier tests that were conducted on the 2014 Prius last month and that resulted in the first new bits of crash test data for the car in years. The 2012 and 2013 Prius models were rated based on tests done in February 2011 on a 2011 Prius. All of these are variants of the third-generation model. The next-gen Prius is expected in 2015. Jana Hartline, environmental communication manager at Toyota Motor Sales, USA, told AutoblogGreen that the company doesn't quite know what's going on with the drop in crash test scores: There have been no changes in the test standards and no changes in the car, other than minor reinforcement for small overlap crash test which we believe did not compromise integrity. We are not sure why it rated a 4 this time. We are looking at the test results and we are confident the new generation will move back to 5 stars. 2014 Prius still has a five-star rating for the side crash test and four in the rollover test. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota gives up more information on Frankfurt-bound Yaris Hybrid-R concept

Toyota has undeniably carved out a niche for itself as the industry's leader in hybrid propulsion. What started out with the original Prius in 1997 has, over the past sixteen years, ballooned to what Toyota reports as a global hybrid portfolio of 23 models. But few (if any of them) are particularly exciting.
That's where the Yaris Hybrid-R concept comes in. Set to be showcased along with the rest of Toyota's hybrid and fuel-cell lineup at the upcoming Frankfurt Motor Show next month, the concept starts with one of the Japanese auto giant's least exciting models and upgrades it to more enticing territory. Toyota Motorsport GmbH - the same Cologne, Germany-based division that operated the company's F1 team, currently runs its Le Mans program and gave us that bonkers 650-horsepower Lexus LS - has slotted in a version of Toyota's new 1.6-liter Global Race Engine and paired it with a couple of electric motors for hybrid propulsion and through-the-road all-wheel drive.
Like the TS030 Hybrid LMP1, the Yaris Hybrid-R concept uses a super capacitor (instead of a conventional battery) to store the regenerated brake energy and give it upwards of 400 horsepower. That's about all Toyota is revealing at this point, but this is the first time it has confirmed the project is based on a Yaris, of all things, and the confirmation comes with the solitary teaser rendering you see above. Check out the press release after the jump and watch this space for more as Frankfurt fast approaches.