1985 Toyota 4runner Dlx Sport Utility 2-door 2.4l on 2040-cars

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Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

2014 Toyota Tundra appears with revised styling, same mechanicals

Toyota has pulled the curtain back on its 2014 Tundra, showing a truck that has gotten its most significant refresh since its launch as a 2007 model. For better or worse, however, the changes that Toyota has made to the fullsize pickup are mostly cosmetic, with the underpinnings of the vehicle staying unchanged.
The most obvious revision for 2014 is to the bluff front fascia of the truck. There's a new, taller squared-off grille decorating the Tundra's nose, along with a revised, three-part front bumper design. The optional black grille-frame strikes us as an acquired taste, to say the least, but other models, like the Limited above, is all clad in chrome. Fenders and wheel wells are more square than in the out-going truck, too. Perhaps most significant is the revised bed design, which Toyota calls "all-new," with new sheet metal on the sides, a revised tailgate and a very subtle integrated spoiler.
Inside, Toyota has given buyers some new seats and a new-look instrument panel. A backup camera (always handy on big trucks) is now standard equipment on all grades, as is Bluetooth connectivity. Blind spot monitoring is a new, optional feature as well. In all, as with the exterior mods, the changes in-cabin are far more evolutionary than revolutionary.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.