2010 Toyota 4runner Limited Sport Utility 4-door 4.0l, Rwd on 2040-cars

Auto blog

Rod Millen to face Monster Tajima in Electric Division of Pikes Peak Hill Climb

The 91st running of the Pike's Peak International Hill Climb is scheduled to begin on June 30. Like last year's event, the 12.42 mile course - fully paved these days - starts at 9,390 feet elevation and doesn't stop climbing until it reaches an impressive 14,110 feet (the air is so thin up there that the FAA requires pilots to use oxygen at that altitude).
There will be an assortment of internal combustion machines racing to the summit, entries from France, Italy, Japan, Latvia, Sweden, Brazil, Canada, Great Britain, Hungary, Czech Republic, Poland and Belgium, but all eyes will be on the electric showdown between Rod Millen and Nobuhiro "Monster" Tajima, from Japan. 61-year-old Millen is a familiar name to Toyota racing fans, and he will be driving the Toyota TMG EV P002 (it won the Electric title last year), while Tajima will be again piloting the Monster Sport E-Runner (which was forced out of the field last year after a fire broke out).
Other entrants include Rhys Millen driving a 2013 Hyundai PM58OT and Paul Dallenbach, who will be driving Millen's Hyundai Genesis Coupe (it set the all-time speed mark last year).

Aging Prius, dropping gas prices putting hurt on hybrid, EV sales

"As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes," - Ed Kim, Autopacific
Fuel prices in the US have been tumbling for the last several weeks, with the average price of a gallon of gas at $3.120 as of October 20, according to the US Energy Information Administration. That price reflects a serious recent drop from $3.299 on October 6. Reports have even suggested that those low numbers might not change for a little while, perhaps as long as years. While drivers certainly love paying less at the pump, the change may be hurting the market for more fuel-efficient models, including the Toyota Prius.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.