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Toyota mulling Cummins diesel for Tundra?

When Bloomberg spoke to Toyota USA Sales CEO Kazua Ohara recently, we highlighted his comments on the possible return of the Toyota Supra. However, the interview started with Ohara discussing the Tundra, and how it would take time to pinpoint and hone the pickup truck's brand image in the minds of consumers. That effort could get a boost, with a report in Edmunds saying that Toyota is "evaluating" the addition of a Cummins turbodiesel to the Tundra's engine options.
The Cummins powerplant is one of two options for the moment, the other being a hybrid powertrain. If the oil-burner got the thumbs-up, Toyota would follow the recent example of Nissan, which announced it would put a Cummins turbodiesel into its 2015 Titan. While the two Japanese companies make a closer comparison since they're both talking about Cummins applications in light-duty trucks, if it happens, it could be seen as further diluting the once-exclusive tie-up that Ram trucks has had with Cummins even though Ram has used Cummins in its heavy-duty truck.
Toyota hasn't said when it will decide on which direction to take, but either will be a move for the better in the view of segment watchers; PickupTrucks.com said the first of its top-five fixes for the Tundra would be a better engine, perhaps a diesel-electric hybrid from Toyota's Hino unit. Cummins told Edmunds it can supply a second manufacturer with the 5.0-liter diesel that Nissan will be using, so we wouldn't be surprised to see it end up in a Toyota or somewhere else.

Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

2015 Toyota Prius C is still colorful, still gets 53 mpg

Few vehicles can match the affordable fuel economy of the $19,000, 53-mile-per-gallon Toyota Prius C, and that fact isn't likely to change for 2015, as the Japanese company has issued a moderate refresh of its sub-compact hybrid.
As mid-cycle refreshes go, this is a pretty standard affair, with a larger grille and tweaked LED headlights at the front of the Prius C, and more expressive taillights at the back. Toyota made some minor changes in the cabin, updating materials throughout, but not fiddling too much with the overall level of equipment.
Aside from those modest changes, this is the same fuel-efficient five-door, retaining its 1.5-liter, 73-horsepower, 82-pound-foot four-cylinder, while an electric motor tosses in an extra 26 ponies, for a total system output of 99 horsepower. Along with the 53-mpg highway rating, the C will return 46 mpg in the city.