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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota CamRally is vanilla spiced

We weren't quite sure it was possible, but NASCAR driver Parker Kligerman and the other folks behind this Toyota Dream Build Challenge vehicle (check out the other cars in the challenge) have made the Camry, a versatile but vanilla family sedan, into a performance car to be reckoned with. And by stripping it (literally) of its versatility and injecting some spice into it, this rally-spec Camry does indeed appeal to the enthusiast crowd.
The appeal starts with the CamRally's vintage Toyota racing colors of red, orange and yellow painted on a widened body. Those wide fender flares and rocker panels, paired with the revised front and rear fascias (and massive rear spoiler), lend the car an aggressive look without being tacky, and enhance the aerodynamics. But peel back the skin and you'll find plenty of performance upgrades to back up the looks.
While Toyota doesn't say how much horsepower it makes, the CamRally's V6 is turbocharged, and we assume the car's brake upgrade is indicative of the engine's increased output. The stripped interior only contains what's needed for rally racing, including bucket seats, a motorsport steering wheel covered in Alcantara, a carbon-fiber dashboard and a roll cage.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.