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Toyota Europe boss says 'reasonable number' of fuel cell vehicles on the way

We know that Toyota is gung-ho about delivering its first hydrogen fuel cell sedan to early-adopter markets like southern California and part of Japan next year. The Japanese automaker's European H2 plans have long been part of the mix, but a new press release shows just how committed Toyota is to hydrogen all around the world. "The volume will be limited, but they will be visible on the streets" – Didier Leroy Toyota says hydrogen fuel cells are a "major, but logical next step" after the company's pioneering work on gas-electric hybrids for 15 years. Didier Leroy, president of Toyota Motor Europe (pictured), said in a statement that he knows there will be H2 hurdles, and so Toyota will start with "a reasonable number of cars" in Europe. "The volume will be limited," he said, "but they will be visible on the streets." Karl Schlicht, Toyota Motor Europe executive vice president, compares Toyota's current hydrogen progress with where the company was with hybrid's in the not-too-distant past. When it comes to infrastructure and cost, he said, "There is of course a long way to go, as with any game-changing technology, but remember the same was said about hybrid only 10 years ago." You can read the full PR below. We don't remember a lot of people saying the infrastructure for hybrids simply wasn't there in 2004, but maybe we missed that memo. TOYOTA EXECUTIVES SET THE SCENE FOR DELIVERING FUEL CELL TECHNOLOGY 16/04/14 from Toyota The next era in Toyota's technology development is about to become production reality, with the market introduction next year of the company's first hydrogen fuel cell-powered car. It's a major, but logical next step for the company, as it builds on the success it has achieved with hybrid over the past 15 years. Karl Schlicht, Executive Vice President of Toyota Motor Europe, is explicit about Toyota's commitment to hydrogen power and the potential of fuel cell vehicles to deliver on the company's ambitions to develop the ultimate eco-car. He says: "Our unique hybrid history and experience have proven invaluable for the next big leap. Back in 2010, we promised our first fuel cell car for 2015 and we are fully on track to honour our commitment. "Fuel cell is a technology that can secure our concept of personal mobility. That's because fuel cells combine the strengths of EVs (electric vehicles) and hybrids, with those of conventional cars.

2014 Toyota Corolla to bow before LA

We've sort of been wondering when Toyota would finally debut the next-generation Corolla sedan, especially since the current car is getting very, very long in the tooth. We got a glimpse of the new compact's design at this year's Detroit Auto Show in the form of the Furia concept seen above, but we figured we'd see the production car by now.
According to Edmunds, Toyota will be unveiling the new Corolla sometime soon, and it won't wait until the Los Angeles Auto Show in November. Officials from the Japanese automaker did not state a specific location or date for the new car's unveiling, but said that the 2014 Corolla is expected to be on sale before the LA expo later this year and that it will be revealed "somewhere in the US."
Toyota did not divulge any details about the new Corolla, and we're willing to bet that the aggressive lines of the Furia concept will be dulled down quite a bit for the production model. Still, news that the new car is coming sooner rather than later is indeed a good thing.

Toyota has now sold over 7 million hybrids

You take your victories where you can. In Toyota's case, that means disclosing the cumulative total of hybrid sales since the first Prius was sold in Japan in 1997. And that number is impressive. During its monthly conference call discussing sales, Toyota representatives noted that the automaker has sold over 7 million hybrids during the past 17 years. The Japanese automaker started selling the Prius in the Japan in 1997 (and in US in 2000) and firmly established itself as the world's largest hybrid maker. Today, Toyota sells four Prius models as well as gas-electric versions of the Camry, Avalon and Highlander in the US. Of course, such big sales aren't always easy to match, and Toyota's been lagging behind 2013's numbers all year. Including its Lexus division, Toyota's green-car sales including the low-volume RAV4 electric vehicle fell 10 percent from a year earlier in September to just over 21,000 vehicles. Through the first three quarters of the year, Toyota's green-car sales were down 9.1 percent to almost 247,000 vehicles. That still dwarfs any other automakers' green-car numbers. Toyota crossed the 6 million hybrid threshold in January when it doubled the 3 million total from March 2011. Toyota will start selling its first mass-produced hydrogen fuel-cell electric vehicle in Europe next summer, and hopes that it will repeat the long-term success that the Prius has enjoyed, according to Automotive News Europe. For a transcript of the September sales call, click here.