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Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Junkyard Gem: 2005 Suzuki Verona

The ways of the far-flung GM Empire could be mysterious, a couple of decades back, especially when Daewoo and/or Suzuki were involved. After The General's (relative) success selling the Daewoo LeMans with Pontiac badges here, Daewoo decided to bring three models to the United States with its own badging: the Lanos, Nubira and Leganza. Unfortunately for that effort, Daewoo's CEO fled South Korea to evade embezzlement and fraud charges just as the first models hit American showrooms in 1999, and the company went bankrupt soon after. The last year for the trio of Daewoo-badged models here was 2002… but we weren't done with those cars yet! Today's Junkyard Gem is an example of the next-generation Leganza, found in a Denver-area self-service wrecking yard recently. GM began selling Suzuki cars in North America with the Chevrolet Sprint (aka Suzuki Cultus) in 1985. The following year, Suzuki began importing the Jimny with Suzuki Samurai badging. Many Suzukis followed over the next quarter-century, with Chevrolet, Geo and Suzuki branding applied along the way. Since GM bought all of Daewoo's car-building operations during the chaos of the early 2000s, it made sense to keep selling the descendants of the three Daewoo models that had been offered here. They'd have made sense as Geos, but the Geo brand got the axe after 1997. Saturn? For Opels, sure, but not Daewoos. Isuzu had gone all-truck here after the final Styluses and Storms left the showrooms as 1993 models (though the Honda Odyssey was sold here with Isuzu emblems), so that was out. So, Chevrolet and Suzuki got the honors. The next-generation Daewoo Lanos subcompact became the Chevrolet Aveo, the next-generation Daewoo Nubira compact became the Suzuki Reno, and the next-generation Daewoo Leganza midsize sedan became the Suzuki Verona. The Verona was available for just the 2004 through 2006 model years. Note that the dealership decal features the Pets.com Sock Puppet. That's because the now-defunct 1-800-Bar-None company bought the rights to the Sock Puppet in 2002 (two years after Pets.com went kerblooey as the highest-profile casualty of the Dot-Com Crash) and used it in their advertising. All Leganzas had four-cylinder engines driving the front wheels, but the Verona got this very unusual longitudinally-mounted straight-six rig. It thus joins the Volvo S80 in the elite club for this powertrain setup.