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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Volkswagen drops "GTi" lawsuit against Suzuki

Way back in 2004, Volkswagen took umbrage with Suzuki being granted permission to use the nameplate "SWIFT GTi" for a performance variant of its small-car offering (2012 equivalent seen here). Now, eight years and surely some very steep legal bills later, VW has finally dropped its claim against Suzuki.
The General Court of the European Union stated, back in March of this year, that Suzuki's GTi registration could not be confused with VW's "Golf GTI." Volkswagen had appealed that ruling, though has now reportedly called off the dogs. In fact, Germany's Die Welt reports that the appeal has been dead for several weeks now.
This news comes amongst continued arbitration acrimony between the two automakers, all revolving around VW's forced divestiture of nearly 20-percent stake it purchased in Suzuki some two years ago.

Suzuki shows weird, wonderful trio of concepts in Tokyo

Suzuki brought a whole mess of intriguing little runabouts to the Tokyo Motor Show this year. And though the Japanese automaker no longer participates (at least with its four-wheel automobiles) in the North American market, we didn't want to miss the opportunity to check out its latest oddities, and capture them for your Nipponophilic amusement. The one that caught our attention the most on the Suzuki stand this year is the Mighty Deck. The little yellow minicar features a canvas roof, an open rear cargo bed, and a genuinely delighted look on its face. Though it strikes us as about as useful as an umbrella in a snow storm, we really dig the stylistic combination of new materials and old, the rugged with the approachable, and of course the tiny size that could only come from the densely packed island nation. We're not exactly longing for the return of the Suzuki X90, but we'd love a new version to look like this Mighty Deck. Joining the Mighty Deck is the equally unusual Air Triser, a concept that aims to put the "mini" back in minivan. Though clearly designed for the crowded streets of Tokyo, the Air Triser manages to squeeze three rows of seats into its compact footprint. Maximizing ingress, egress, and interior volume, the engine (surely displacing about as much as a bottle of bubble tea) is pushed all the way into the front, with pillarless side portals consisting of opposing sliding doors. Its shoulders may be high, but the interior appears light and airy, with four individual buckets floating atop the flat wood floor ahead of a rear bench, all uninterrupted by consoles or excessive clutter. Though clearly much smaller than what we'd call a minivan on our side of the Pacific, designs like these make us wonder if we really need our family haulers as big as they are. Though there were plenty of other production JDM curiosities on the Suzuki stand, the last concept that caught out eye is the Ignis Trail. The ruggedized soft-road hatchback combines rounded styling with beefed-up wheel arches packed with (relatively) large rolling stock, rack rails on a black roof, and anodized red accents inside and out to offset the white and black color scheme. Scope out the trio in our gallery of live images from the Tokyo Motor Show.