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Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

2019 Suzuki Jimny First Drive Review | Internet darling, real-world riot

FRANKFURT — Imagine a Mercedes G-Wagen hit with an incredible shrinking ray, and you'll not be far short of the new fouth-generation Suzuki Jimny, last sold in North America in the mid-1990s as the Samurai. The resemblance is astonishing, but there's enough of the Land Rover Defender, Toyota FJ, Honda Element and Jeep Wrangler in there, too, to keep Merc's copyright lawyers sitting on their hands. Cute as a family of otters in your bath, the new Jimny's proving the social-media hit of the fall, with online fan clubs starting, splintering and re-forming as they argue over which of the six new body colors is their favorite. Yet Jimny's no style pony. That lime green 'Kinetic Yellow' color might be the ultimate urban accessory, but it's formulated to make this tiny utility stand out in bad weather and on building sites. And in a world of fragile multi-clutch-based all-wheel-drive crossovers, Jimny is the real deal: body-on-frame construction, coil-sprung solid axles with three-link location at the rear and a panhard rod at the front, and a transfer-box set of crawler gears. And with entry, exit and breakover angles and ground clearance to rival that of a mountain ibex; this is a proper all-terrain automobile, just at five-eighths scale. It all started of course with Hope: the Japanese Hope Motor Company. Its OM360 was a 1960s Lilliputian take on the World War II Willys MB Jeep. Suzuki bought the design from Hope, and relaunched it with a new engine in 1970 as the first Jimny. Through three generations and 48 years, Jimny's been called variously: SJ; LJ; Farm Worker; Samurai; Gypsy; and Sierra. It's been rebadged as a Mazda and a Maruti, and has sold a total of 2.85 million across 194 countries, including at one time America, though the company pulled out of the U.S. car market in 2012. The outgoing third-generation Jimny had lost its way with a bland, wind-cheating design. The new Jimny is back to basics. Shortened by 1.2 inches, it's now 143.5 inches long, 64.8 inches wide, 67.9 inches high and runs on an 88.6-inch wheelbase. These bonsai dimensions are dictated by the Japanese Kei car, a size and taxation class aimed at tight urban spaces. The new car also gets a stronger, cross-braced ladder frame under the separate body isolated on eight rubber bobbins.

Suzuki Jimny is the classic Defender homage Land Rover should be building

Lake District, U.K. – The Land Rover Defender is to Brits what the F-150 is to Americans. Or rather it was, before it got too expensive and the farmers all switched to Japanese pick-ups. The Defender was effectively put out to pasture, relegated to being a lifestyle trinket. And Land Rover's endless prevarication over replacing the Defender can be partly attributed to this dilemma: Should it be in the original's mold, a fix-it-with-hammers rugged utility vehicle? Or should it concede that market and instead become a premium premium-priced Mercedes G-Class rival? Meanwhile, while Land Rover had dithered, others have capitalized – not least Suzuki's Jimny, which nails the seemingly conflicting demands of the new Defender's brief in one cute, pint-sized package So too is the Jimny priced at a level buyers in markets where it is offered can chalk up as a discretionary purchase. Dating back to the early 1970s, the Jimny has a heritage of its own to draw upon. But this lo-fi remix of traditional 4x4 tech and functionally slick styling has scored a bullseye for both utility users and the hipster brigade, both of whom place great value in authenticity. True, U.S. buyers won't have the option of the Jimny as they will the Defender, no matter how many emails Suzuki receives. But it's interesting to explore how it pulls the rug from underneath Land Rover, right here on the British stalwart's home soil. To demonstrate this we've travelled to the Lake District, a picturesque region on England's northwest coast with classic countryside vistas. Outside of the U.K., mountains topping out a little over 3,000 feet sound little to write home about – but, like the Jimny, modest size and ruggedness aren't mutually exclusive and there are trails here to test any street-spec off-roader. Competing pressures for access and a popular backlash against mechanized vehicles in the countryside mean tight controls for recreational drivers though, with many once-popular trails now closed to traffic. Those that remain accessible carry severe restrictions, our chosen route over Gatescarth Pass rarely opened to traffic and, when it is, limited to 4x4s with wheelbases of 100 inches or less. A Wrangler would just scrape through but these remain a rare sight in the U.K., and the limit is arguably skewed to favor the home team: the 90-inch, short-wheelbase Defenders that remain a staple for the quaintly English pursuit of 'green-laning'.