2008 Suzuki Xl7 on 2040-cars

Auto blog

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Suzuki Baleno set for Frankfurt debut [w/video]

Suzuki is following up the introduction of the compact iK-2 concept at the 2015 Geneva Motor Show with the debut of a production version called the Baleno at the 2015 Frankfurt Motor Show. Beyond some tweaks to the design of the headlights and taillights, the shapes of the chunky, five-door hatchbacks are practically identical. It goes on sale in the UK next summer. The Baleno rides on Suzuki's next-gen platform that's lighter and more rigid than before, and under the hood, there's the Japanese brand's new Boosterjet engine. Despite the high-flying name, it's just a 1.0-liter, direct injected and turbocharged mill. In Geneva, the company also mentioned that a mild hybrid version would be offered. Suzuki is dropping bigger details about the little car in Germany. Until then, the teaser video below provides brief glimpses at the front and rear of the Baleno. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUZUKI BALENO HATCHBACK TO DEBUT AT THE 66TH IAA FRANKFURT MOTOR SHOW The all new Baleno, an ideal hatchback from compact car expert Suzuki is set to make its world premiere at the 66th IAA Frankfurt Motor Show.* The debut of the full production version follows on from the iK-2 Concept seen at the Geneva Motor Show earlier this year. The Baleno harmoniously combines stylish design, spacious interior and new technologies. These new technologies include the first application of the newly Suzuki developed 1.0-litre BOOSTERJET direct injection turbocharged petrol engine that saves fuel while delivering driving pleasure. Fuel efficiency has been improved by reducing engine displacement; output and torque are boosted by using a turbocharger. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September.

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.