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Suzuki teases production C-segment crossover, could it have saved them in US?

Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.
Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.
We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America - even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.

Osamu Suzuki names son Toshihiro president and COO

The old guard is slowly changing at Suzuki. The Japanese automaker controlled by its namesake family has appointed its scion, Toshihiro Suzuki, as its new president and chief operating officer. However, his aging father, Osamu Suzuki, now 85 years old, will continue to serve as chairman and CEO. The promotion was announced as part of a new board of directors revealed by Suzuki on Tuesday, confirming several executive and board appointments. They include the nomination of Yasuhito Harayama as vice chairman and Osamu Honda as chief technology officer. The eldest son of longtime chairman Osamu Suzuki, 56-year-old Toshihiro was named an executive vice president of the company in 2011. He's been widely regarded as the heir apparent, especially since his brother-in-law Hirotaka Ono died in 2007. Another president & COO, Hiroshi Tsuda, resigned in 2008, leaving Osamu Suzuki firmly in charge. Toshihiro is anticipated to eventually take over from his father, but it remains unclear when that transition might finally take place. 30 June 2015 Change of Representative Directors and Appointment of Executives At the Board of Directors held on 30 June 2015, Suzuki Motor Corporation has made the change of Representative Directors as follows. The new Board of Directors is as below:- 1.Change of Representative Directors New Name Previous Representative Director and Chairman (CEO) Osamu Suzuki Representative Director and Chairman & CEO Representative Director and Vice Chairman Supporting CEO Yasuhito Harayama Representative Director and Executive Vice President Supporting CEO / Business Development / Executive General Manager, Business Development Representative Director and President (COO) Toshihiro Suzuki Representative Director and Executive Vice President Supporting CEO / Global Marketing 2. Change of Commission of Representative Director New Name Previous Representative Director and Executive Vice President & Chief Technology Officer Osamu Honda Representative Director and Executive Vice President / Supporting CEO Automobile Engineering, R&D, and Quality / Executive General Manager, Automobile Engineering 3.