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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2000 Suzuki Esteem Wagon

GM began selling Americans the Suzuki Cultus with Chevrolet Sprint badges in the 1985 model year, with the following generation of Cultus becoming the Geo (and, a bit later, Chevrolet) Metro. Suzuki began selling the Cultus as the Swift over here starting in 1990, then enlarged that car's platform to create the bigger Cultus Crescent five years later. This car first showed up in American Suzuki showrooms as the 1995 Esteem, and a wagon version arrived for 1998. Most of the Esteem longroofs disappeared from our roads long ago, but I was able to find this high-mile 2000 model in a Northern California car graveyard. The Esteem was available in the United States through 2002, after which it was replaced by the Aerio. Since station wagons were falling out of favor in a hurry with American car shoppers by that point, the Aerio wasn't available as a wagon; Suzuki buyers here who insisted on a small cargo hauler in 2003 either had to move up to the bigger Forenza wagon or join the SUV craze by getting a Vitara. All that was in the future when this car was first sold, though. It's a base-grade GL 1.8 model with no options that I can find, and its MSRP was $13,399. That's about $23,959 in 2023 dollars. The 2000-2002 Esteem wagon was forced to compete for sales against the bigger and more powerful Daewoo Nubira wagon, which had a menacingly similar price tag ($14,160 in 2000, or $25,320 after inflation). Hyundai was in the final year of selling a wagon version of the Elantra here in 2000, and its price was a mere $12,499 ($22,350 today). Ford was asking $15,380 for its cheapest 2000 Focus wagon ($27,501 now), while Saturn offered the SW2 wagon for $14,290 ($25,552 in 2023 bucks). What all those affordable small wagons had in common was a five-speed manual transmission as base equipment, and that's what this car has. A four-speed automatic added $1,000 ($1,788 today) to the cost of a new 2000 Esteem. This car came with a DOHC 1.8-liter four-cylinder rated at 122 horsepower and 117 pound-feet. Not exciting by 21st-century standards, but enough to keep driving misery at bay in a 2,359-pound wagon. This car's owner or owners took good care of it, and it rewarded them by driving 237,255 miles during its 23 years on the road. The interior still looks good, which is typical of high-mile cars I find in these places. A car owner who keeps the upholstery in good shape also tends to perform all the maintenance on the dot.

Junkyard Gem: 1987 Chevrolet Turbo Sprint

Fifteen years ago, I wrote my first-ever automotive article under the name Murilee Martin, and it didn't take me long to start writing about one of my favorite automotive subjects: the junkyard. Before I'd refined my system for documenting discarded vehicles, however, I shot a lot of boneyard photos that never got used. For today's Junkyard Gem, I have four shots from early 2007 of one of the rarest turbocharged machines of the 1980s: the Chevrolet Turbo Sprint. The Chevrolet Sprint was really a rebadged Suzuki Cultus, from the pre-Geo era when General Motors sold the Isuzu Gemini as the Chevrolet Spectrum, the Daewoo LeMans as the Pontiac LeMans and the Toyota Corolla as the Chevrolet Nova (soon enough, the Spectrum became a Geo, and the Nova became the Prizm). The second-generation Cultus appeared in 1988, becoming the Geo Metro on our shores the following year. The Turbo Sprint was available for just the last two years of the Sprint's 1985-1988 American sales run, and it appears that just a couple of thousand were sold; if I'd known at the time just how rare they were, I'd have shot more photos of this one at the now-defunct Hayward Pick Your Part. The turbocharged 993cc three-cylinder produced 70 horsepower, 22 better than the naturally-aspirated version. Since the Turbo Sprint weighed just 1,620 pounds (that's about 500 pounds lighter than a barely more powerful '22 Mitsusbishi Mirage), it was plenty of fun to drive. For 1988, the regular Sprint hatchback cost $6,380 while the Turbo Sprint listed at $8,240 (that's about $15,375 and $19,855 today, respectively). Believe it or not, a Turbo Sprint actually raced in the 24 Hours of Lemons 10 years ago, though it didn't end well. This ad is for the regular Cultus, not the Cultus Turbo, but the screaming guitars sound reasonably turbocharged. For the most part, Chevy Sprint marketing was all about cheap purchase price and stingy fuel economy… at a time when gasoline prices were cratering. Related Video: