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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Suzuki Baleno set for Frankfurt debut [w/video]

Suzuki is following up the introduction of the compact iK-2 concept at the 2015 Geneva Motor Show with the debut of a production version called the Baleno at the 2015 Frankfurt Motor Show. Beyond some tweaks to the design of the headlights and taillights, the shapes of the chunky, five-door hatchbacks are practically identical. It goes on sale in the UK next summer. The Baleno rides on Suzuki's next-gen platform that's lighter and more rigid than before, and under the hood, there's the Japanese brand's new Boosterjet engine. Despite the high-flying name, it's just a 1.0-liter, direct injected and turbocharged mill. In Geneva, the company also mentioned that a mild hybrid version would be offered. Suzuki is dropping bigger details about the little car in Germany. Until then, the teaser video below provides brief glimpses at the front and rear of the Baleno. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUZUKI BALENO HATCHBACK TO DEBUT AT THE 66TH IAA FRANKFURT MOTOR SHOW The all new Baleno, an ideal hatchback from compact car expert Suzuki is set to make its world premiere at the 66th IAA Frankfurt Motor Show.* The debut of the full production version follows on from the iK-2 Concept seen at the Geneva Motor Show earlier this year. The Baleno harmoniously combines stylish design, spacious interior and new technologies. These new technologies include the first application of the newly Suzuki developed 1.0-litre BOOSTERJET direct injection turbocharged petrol engine that saves fuel while delivering driving pleasure. Fuel efficiency has been improved by reducing engine displacement; output and torque are boosted by using a turbocharger. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September.

Suzuki Authentics Concept is genuine but drab

Looks can certainly be deceiving. Have a glance at this new Suzuki Authentics concept, for example - we were told that this would, essentially, be a proper sedan version of the new SX4, but our folks on the ground in Shanghai tell us it's actually much larger. Like, bigger than the Kizashi. (Hey, remember the Kizashi?)
Regardless, Suzuki says that the Authentics concept previews a C-segment vehicle for the Chinese market. A good move, too, since that segment has the highest volume in the Chinese market. (That's why automakers like Ford, for example, have more than one offering in the class.) If we're honest, the Authentics concept looks a bit "meh" for our tastes - there isn't a whole lot of emotion going on here with the design. Consider it a competitor for that spiffy new Ford Escort that also took the stage here in Shanghai.
We don't have any more details about the Authentics concept at the moment, but considering the fact that Suzuki has officially exited the US market, at least we don't have to worry about this thing showing up on our shores anytime soon.