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Suzuki iV-4 Concept is a personalized 'ute for everyone but US

It's with some sadness that we present to you the Suzuki iV-4 Concept - there's absolutely no way we'll ever see a production Suzuki based off this conceptual design in the States, despite the fact that the brand has quite a small-SUV heritage on our shores. Of course, we won't be seeing any new Suzuki passenger cars or trucks in the US at all...
For the rest of the world, Suzuki's push with this concept is personalization. According to the automaker, the name is broken down as such: "i" stands for "individuality," "V" for "vehicle," and "4" for "4 wheel-drive." A tad convoluted, perhaps, but we'll roll with it.
As far as its styling, the iV4 doesn't break any new ground for Suzuki, recalling its past and current production models with details that include a clamshell hood and a five-slot grille. Suzuki promises a production variant of this concept, and the "individuality" part will be accomplished through a selection of exterior components, colors and textures, though we're not clear what exactly that means or how it will differ from the accepted practice of ordering a unique car through a dealership.

Suzuki concepts are exploring mountain trails and the culinary arts

Attention is already on Suzuki products headed to the upcoming Tokyo Auto Salon thanks to Japanese tuner DAMD. The company turned two Suzuki Jimnys into the Little 5, a tribute to Renault's 5 Turbo and 5 Turbo 2, and the Little Delta, a tribute to the Lancia Delta Integrale. Suzuki's got a trio of its own creations on the way as well, highlighted by new conceptual takes on the Swift hatchback and Spacia kei van that differ from the ones shown during the Tokyo Auto Show. The star player is the new, fourth-generation 2024 Swift hatchback (below) that's probably best considered an evolved third-gen, here called the Swift Cool Yellow Rev Concept for not-exactly-obvious reasons. Solely a flashy cosmetics package, the design drapes a black roof and black roof pillars over a greenish yellow body and dinky black wheels. The grille wears gloss black above a front splitter, the LED headlights and taillights get smoked lenses, and the vinyl wrap advertises the arrival of the front-wheel-drive variant that went on sale in Japan in December.     Show-goers could be more captivated by the Super Carry Mountain Trail Concept, shown up top. Built atop Suzuki's Super Carry commercial truck sold in places like Japan, India, and Southeast Asia, it looks like a shrunken version of an overlanding build we'd see at SEMA; the Super Carry retail model stretches just 11 feet long — 20 inches shorter than a two-door Mini Cooper — and uses a 658-cc engine. The exterior roll cage and tube doors set the tone immediately. Dimensionally proportionate gear runs from the roof rack and light bar to the off-road racing bucket seats, grilles over the side and rear windows, front skid plate and D-rings, Hi-Lift jack strapped to a riser in the bed, and little knobby tires on little off-road wheels. Smoked headlight lenses make their way to this creation, too. This one's reported to be a concept only, meant to show audiences the potential in commercial vehicles outside the workplace.  Finally, there's the wonderfully named Spacia Papa Boku Kitchen Concept. This slightly adventurous kei car disguise outside hides a kitchen in the cargo bay. We'll find out what the chef's area looks like during the show, but designers are said to have envisioned a space where parents and kids can bond over cooking adventures while camping.   The Tokyo Auto Salon is putting this and all sorts of other novelties on display in Chiba City, Japan, January 12-14.

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.