2010 Suzuki Sx4 Sportback Touring Rally Style 35 Mpg 4 Door Garage Kept Nice Car on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki Alto goes back to basics in Japan

Believe it or not, you're looking at a brand new car. Not an old model from the '80s that's still being manufactured in some far-flung corner of the world, not a rehash of old technologies, but an all-new model introduced in Japan for the Japanese domestic market. Looking like a cross between a Jimny and a VW Up!, the new Suzuki Alto is a different machine entirely from the somewhat ungainly but comparatively modern model of the same name manufactured in India by Maruti Suzuki for markets around the world. This is the JDM version, built to Kei car specifications, and shares little more than its badges with the Indian model. Based on a supposedly all-new platform, the new Alto boasts what Suzuki claims is the best fuel economy of any non-hybrid in Japan. That's partially because of its spritely curb weight, down by 132 pounds over the model it replaces to tip the scales at just 1,345 pounds. That's over 600 pounds lighter than a Smart Fortwo. The whole thing rides on a tiny 97-inch wheelbase, of which 80 inches are taken up by the passenger compartment. Power comes from a 660cc three-cylinder engine mated to either a five-speed automated manual or CVT in a number of configurations that ought to help Suzuki sell even more of these than the 4.8 million Altos it's sold in Japan alone since its introduction 35 years ago. Featured Gallery 2015 Suzuki Alto (JDM) News Source: Suzuki Green Suzuki Hatchback Lightweight Vehicles JDM kei kei car