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New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Indian diamond merchant gives 600 new cars to his staff

NEW DELHI — India's Prime Minister Narendra Modi helped a diamond merchant present hundreds of new cars as gifts to his employees on Thursday. Six hundred employees of Hari Krishna Exporters, a diamond trading company run by Savji Dholakia, received cars made by Indian manufacturer Maruti Suzuki, while around 1,000 more staffers were offered gifts of cash deposits and apartments in a huge outdoor ceremony in Surat, Gujarat. Indians often give each other gifts in the run-up to Diwali, a major Hindu festival celebrating the triumph of good over evil that this year falls on Nov. 7. Modi addressed the prize-giving in his home state of Gujarat via video link, as well as presenting some of the employees with car keys in the capital New Delhi. Dholakia is famous across India for giving lavish gifts to his employees at Diwali, including hundreds of apartments in 2016's ceremony. The showroom value of the 600 cars would be more than $2 million. Gift-giving in the latter part of the year when several Hindu festivals are celebrated provides a major boost to India's economy. The gifts were part of a program targeting staff who have given loyal service to the diamond trader. "The aim of this program was to reward employees' loyalty and dedication towards the company," Dholakia said in a Facebook post.Reporting by Alasdair Pal Related Video: Image Credit: Reuters Auto News Weird Car News Suzuki