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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Junkyard Gem: 1993 Suzuki Swift GT

General Motors sold rebaged versions of the Suzuki Cultus in the United States, first as the 1984-1988 Chevrolet Sprint, then as the 1989-1997 Geo Metro, and finally as the 1998-2001 Chevrolet Metro. Meanwhile, Suzuki sold the Cultus on these shores as the Swift. Three-cylinder Metros were miserably slow and admirably fuel-efficient, but it was possible to buy the same car with a yowling 1.3-liter four-cylinder engine making 100 horsepower: the Swift GT. Here's a very rare example, found in a Colorado self-service wrecking yard. These cars weighed only about 1,800 pounds, so they were nearly as quick as the more powerful but heavier Honda Del Sol Si and Nissan Sentra SE-R ... and much cheaper. At $10,149 (about $17,400 in inflation-adjusted 2017 dollars), the Swift GT looked like a steal next to the $12,455 Sentra SE-R and the $16,070 Del Sol Si. However, the Hyundai Scoupe Turbo, priced at a mere $10,999, looked like the best deal of all in 1993. This one has lived a hard life, with body damage, faded interior, and rust in the usual spots. 175,303 miles, most of them probably spent above 5,000 rpm. Perhaps some Metro owner will grab the running gear and seats, in order to create a Geo sleeper... but we doubt it. Another piece of obscure automotive history, bound for the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Suzuki USA wasn't pushing Swift advertising very hard in 1993, so we'll go to the car's homeland for a TV ad for the regular Cultus hatchback. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The earlier version of the Cultus GTi (factory-hot-rod counterpart to the U.S.-market Chevrolet Sprint) got some ads full of fire and Pet Shop Boys in its homeland.