1988 Suzuki Samurai Turbo Diesel Rock Crawler on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki introduces reborn Katana motorcycle

At the Cologne INTERMOT motorcycle show, Suzuki has shown its all-new Katana bike. The model brings back the classic, sword-referencing Katana name, which the manufacturer first used in 1980 — that bike, the GSX1100S Katana, was also unveiled in Cologne all those years ago. The bike utilizes a modified version of the GSX-R1000 engine in a lightweight, twin-spar aluminum frame. The engine's 150 peak horsepower comes at 10,000 rpm; the bike weighs 474 pounds. There's a fully digital gauge cluster, complete with the classic Katana logo. The bike's styling is quite dynamic, as if it were in fact sliced into completion using a Japanese sword. It is highly reminiscent of the Katana 3.0 concept Suzuki showed last year at EICMA — consider the new Katana a road-going version of the concept bike. The stacked headlight has LED running lights, and the taillight, fitted in the angular tail, also comprises LEDs. The plate in turn is fixed on a swingarm extension, as near the rear tire as possible. There are fully adjustable 43mm USD front forks and an adjustable rear shock from KYB, Brembo brakes from the GSX-R1000 and Bosch ABS. A three-mode traction control system is included, but it can also be excluded via switching it off. The system monitors wheel speeds, throttle and crank position, adjusting timing and air delivery to reduce engine output when it notices wheelspin. The related GSX-R1000 and R1000R models are also updated; the latter gets an adjustable swingarm pivot and new stainless steel braided brake hoses. The R1000R's bi-directional quickshifter and auto-blipper are now standard on the R1000, enabling smoother gearshifts. The Katana and the updated GSX-R1000 and GSX-R1000R reach dealers in spring 2019. Related Video: Featured Gallery 2020 Suzuki Katana View 13 Photos Image Credit: Suzuki Suzuki Motorcycle Bikes intermot suzuki gsx-r1000

Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.